Creel Solutions Launches Next Generation FastTrack Web CMS

June 28, 2006 (PRLEAP.COM) Technology News
Dartmouth, Nova Scotia, Canada - June 28, 2006: Creel Solutions Inc., a nearshore IT outsourcer and content management solutions (CMS) provider, today launched FastTrack Web 2.0, adding significant feature enhancements to its flagship product.

FastTrack Web is a full-featured hosted CMS that allows businesses to manage their public and internal websites’ content and to quickly create new websites quickly.

“I believe this product fills a gap in the marketplace,” said Jamieson McNeil, founder and president of Dartmouth-based Creel Solutions. “There are hundreds of CMS products on the market today, ranging from basic to enterprise level in terms of cost and functionality. We’re targeting the mid-market segment, and we’ve improved our product to let us do just that.”

Creel Solutions has addressed three of the biggest complaints about CMS solutions currently on the market – ease-of-use, efficiency and customization.

The latest FastTrack Web edition is simple to use. People with little or no experience can completely manage their websites and create new websites, without the assistance of third-party suppliers or information technology resources. Small and medium-sized businesses with limited resources can therefore avoid investing heavily in creating and maintaining a quality online presence. In just a few weeks, even a novice can develop a new dynamic website.

The resulting website is not a cookie-cutter product. The software enables a company to customize the look and feel of the site to suit its own personality and brand. FastTrack Web is also built on a component model, meaning a company can choose from a variety of functional tools such as: advertising; email marketing; e-commerce; online registration for events, hotel rooms and classes; discussion boards; and blogs.

“A company can quickly and easily change its website as the business grows and its needs change,” said McNeil. “And the best part is you don’t have to dig into your budget to pay a web designer or developer every time you need to make a change to your content, users or images.”

Founded in 2002, Creel Solutions first launched FastTrack in November 2003. In addition to content management solutions, Creel Solutions delivers information technology outsourcing services to organizations throughout US and European markets, where the significant cost savings and available technical workforce in Nova Scotia offers the greatest value. The company uses product and service specialists worldwide.