Motorola appoints Madhouse to launch Product Red SLVR Handset
July 09, 2006 (PRLEAP.COM) Business News‘Product Red’ was launched by international rock star Bono in 2005. It is a charitable foundation that recruits corporations who launch specially branded ‘Product Red’ goods and services – a proportion of sales revenue then goes towards fighting the AIDS epidemic in Africa.
The red Motorola SLVR is Motorola’s contribution to the project. The through-the-line launch of the special handset is supported by many major retailers such as Carphone Warehouse, Phones 4 U, Tesco, Asda and Sainsbury’s, along with all the UK networks such as O2, Orange and T-Mobile.
Madhouse was given just 5 days’ notice to produce the suite of marketing materials for Motorola and all the supporting partners – items included press adverts, literature, DM and POS. With many artwork variants, plus print and despatch within the given time period, the Madhouse team worked hard to deliver everything required.
Madhouse managing director Peter Craven commented, “Having worked extensively for Motorola over recent years, they are well aware of our ability to work quickly and accurately to very tight deadlines. With a prestige project like this, quality is as critical as the timeline, and that’s why Motorola chose Madhouse. They have confidence in our abilities, and I’m pleased to say that we have repaid their trust with a job well done.”
Madhouse was praised for its rapid delivery of some excellent marketing materials ensuring the campaign got off to a superb start, raising many millions towards the fight against AIDS in Africa.
Madhouse Associates, formed in 1998, has an impressive client list that includes AstraZeneca, Motorola, Redrow Homes plc, Hfs and Dorma. Offering marketing, advertising and design services, the agency has built its reputation on providing sound strategic advice combined with outstandingly creative, yet practical, solutions. Madhouse employs close to 30 staff across its two offices based in Manchester and London, all of whom recognise the importance of working as an extension to the client's marketing team.
Madhouse Associates - Manchester Advertising Agency
Marketing strategy to graphic design. Advertising to sales promotion. Point of sale, to brochures, to multimedia, to whatever it takes. From Manchester and the North West to wherever you are, Madhouse gets you on the road to great results.