Back to School Supplies Help Retailers Make the Grade

July 27, 2006: ST. LOUIS, MO – As the hot days of summer continue to push toward fall, we’re approaching that special time of year that spells relief for bored kids and worn out parents everywhere. It’s almost time to go back to school.

There’s no doubt retailers are already stocking up for the magical month when kids and their parents take to the aisles for the latest fashions and school supplies. But what makes some retailers more prepared and successful than others during this annual high traffic retail sales period?

“Atmosphere is number one for a successful Back to School sales period,” Nu-Era marketing and eCommerce Director Chris Weis said. “It is important that your store reflects the anticipation and excitement of the customers you’re reaching out to.”

Weis’ company Nu-Era specializes in providing fixtures and supplies for retailers nationwide. Nu-Era offers a wide variety of products to help retailers draw attention to and capitalize on their Back to School promotions at www.nu-era.com.

According to Weis, with an increasing number of retailers vying for customers, it is now more important than ever for store owners to go the extra mile with all promotions, including Back to School.

Weis recommends that retailers get creative in their Back to School promotions. In addition to signage, he recommends dedicating a prominent, up front area of the store to Back to School supplies. Decorate the Back to School section with bright colors and decorations that capture the excitement of Back to School. Finally, he recommends retailers use some sort of promotion that they can advertise, like a drawing for toys or a video game system to get customers in the store.

As with all common sales promotion periods, it is important to find something that will set you apart from your competitors in your Back to School period marketing efforts. A minimal investment could help you stand out among the competition, while relying on the event itself to boost sales volume without any effort from the retailer could be a costly mistake.

Nu-Era and nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949. For more information, visit them online at www.nu-era.com.