FOR IMMEDIATE RELEASE CHELSEAPAPER.COM AND LINKSTORM ANNOUNCE 7 MONTHS OF E-COMMERCE RESULTS

New York, NY – August 6, 2006 ChelseaPaper.com, all stationery for all occasions, the
Internet's premier source for customized stationery, invitations, announcements and holiday
cards, created Linkstorms for its entire product catalog 7 months ago, both at the individual
product (SKU) level, and also at the category/keyword level (where for example the
Linkstorm for "wedding" points to all products related to weddings: save-the-date cards,
invitations, rehearsal dinner invitations, place cards, thank-you notes, etc).
Examples include:
“Blue Stripes and Lobster” (summer party invitation): http://dx.doi.org/10.2127/0010-01-0206
“Housewarming” (moving announcement): http://dx.doi.org/10.2127/0016-05-0015
“Ivory Vellum Business Card” (business cards): http://dx.doi.org/10.2127/0039-01-0187
ChelseaPaper’s goal in adopting Linkstorm was to increase sales by:
• improving search engine visibility by boosting natural/organic rankings
(ChelseaPaper already had an extensive Paid Search program in place) – thus
increasing inbound traffic;
• improving website navigation by interlinking individual products with related products
at the individual “object” (SKU) level, in addition to the category level.
The companies have just completed a post-implementation review. Highlights include:
• Nearly 10% of ChelseaPaper.com’s online purchases were Linkstorm-referred during
the most recent 6-month period.
• 275% increase in sample keywords appearing in the first place position (#1) of
organic searches on a major search engine during the first 7 months of the project
• Over 100,000 user clicks to Linkstorm-enabled Chelsea Paper web pages from major
search engines through organic search queries during most recent 5 month period
• Over 100,000 visitors used Linkstorm menus to navigate through the Chelsea Paper
web site during the most recent 3 month period
“We were initially skeptical that Linkstorm could improve our traffic and sales, since we had
already undertaken extensive SEO activities to improve natural search rankings, and we
already had a sizable budget for keyword purchasing,” said Lauren Marrus, Founder and
CEO of The Chelsea Paper Company. “But the results speak for themselves!”
“We have dramatically improved the search engine rankings of every one of our customers,
and have documented this via before-and-after measurements of the same keywords, but in

some cases our customers had not yet optimized their sites using standard SEO
techniques,” said David Sidman, Founder and CEO of Linkstorm. “Now we are servicing
customers in the highly-competitive world of online retailing, where even a slight edge in
search visibility, end-user navigation, and conversion rates can make the difference between
winning and losing. We are pleased to see that our value proposition crosses over
successfully into this new space.”
About ChelseaPaper.com
ChelseaPaper.com, all stationery for all occasions, is the Internet's premier source for
customized stationery, invitations, announcements and holiday cards. Exercise your
preferences for different typestyles and colors and see your selections instantly in an
onscreen preview. You will never have to enter a store or correct a faxed proof again — after
you complete your online order, your final product will be sent directly to your home or office.
And for corporate customers, you'll find a wide selection of invitations, announcements,
correspondence cards, holiday cards and more.
About The Chelsea Paper Company
Incorporated in January 2000, The Chelsea Paper Company has three divisions:
ChelseaPaper.com, Chelsea Notes and the Chelsea Paper Studio in Manhattan. Carrying
the widest selection of stationery for all occasions and providing the highest quality customer
service, ChelseaPaper.com is the premier online retailer of wedding stationery, party
invitations, holiday cards, personalized stationery, gifts, birth announcements and more.
ChelseaPaper.com has streamlined the purchase process for custom stationery products,
making it easy to browse and search for just the right card from multiple manufacturers,
create online proofs in real-time, and order securely and quickly. Chelsea Notes brand
stationery features trendy, affordable note cards, invitations and announcements. The
Chelsea Paper Studio in Manhattan provides one-on-one services to meet individual
customer needs.
For more information, please contact:
Lisa Yook
General Manager
ChelseaPaper.com
phone: 212-750-6880
fax: 212.750.6550
email: lisa@chelseapaper.com
www.chelseapaper.com
About Linkstorm Corporation
Linkstorm increases product visibility and sales for retailers, advertisers, ad agencies,
affiliate marketers, direct marketers, behavioral targeting specialists, publishers and media
companies of all kinds. Our service raises search engine rankings, improves navigation to
product information and content, and creates new opportunities for alternative distribution
channels including affiliate marketing, blogs, and peer-to-peer “viral marketing.” Our
technology is based on the next generation of Web navigation, the Handle System® created
by Dr. Robert Kahn, co-inventor of TCP/IP and co-recipient of the Turing Award and National
Medal of Freedom in recognition of his crucial role in pioneering the Internet. Linkstorm
implements superconnectivity™ and clickless navigation™ to create extensive, robust and
persistent interlinking of content and product information at any level organizations want it.
Linkstorm is headquartered in New York City.
For more information, click on the linkstorm for this press release
(http://dx.linkstorms.com/10000.1/pr43) or contact:

Tina Aridas
Manager, Marketing & Press Relations
Linkstorm Corporation
phone: 718-965-8490 or 917-514-5364
fax: 718-768-7542
email: taridas@linkstorms.com
www.linkstorms.com