DAZBOG COFFEE COMPANY OPENS SHOWCASE STORE IN CHERRY CREEK Cherry Creek Store is Prototype of Coffee Cafés that Will Be Established through DAZBOG Franchising Program

August 08, 2006 (PRLEAP.COM) Lifestyle News
DAZBOG COFFEE Company (dazbog.com) is celebrating the grand opening of a showcase DAZBOG COFFEE Café in the Cherry Creek area of Denver – a company-owned store that is the prototype of the DAZBOG COFFEE Cafés that entrepreneurs will establish through the recently launched franchising program. The café is located at 3773 Cherry Creek North Drive near the Cherry Creek Mall, and the store has extensive free parking and is accessible directly from the Cherry Creek bike trail.

The café’s unique design, physical layout, branding, product offering and ambience are all representative of the DAZBOG COFFEE stores that will be owned and operated by franchisees across the United States. Customer amenities at the Cherry Creek DAZBOG COFFEE Café include a large outdoor patio, free Wi-Fi access and free parking. The full-service café is open seven days a week to serve people who work, shop and live in Cherry Creek.

“The store is a beautiful place for our customers to enjoy DAZBOG coffee, and it is an outstanding showcase for people who are considering becoming franchisees,” said Anatoly (Tony) Yuffa, CEO of DAZBOG COFFEE Co. “The atmosphere at the Cherry Creek café is unlike any other coffeeshop you’ve been in. We believe the ambience enhances the customer experience in a significant way, ensuring that every visit results in a true DAZBOG moment – when people experience the richness and sense of fulfillment that is unique to our coffees.”

“The Café is a real refuge in the middle of the hustle and bustle of Cherry Creek. Customers can enjoy a peaceful cup of our rich coffee without having the stress of searching for a parking space and then dodging traffic on foot. That is rare in Cherry Creek, especially on the weekends – which is a big reason why customers have embraced this store and made it such a success already,” said Leonid Yuffa, Chief Operating Officer of DAZBOG COFFEE Co. “Customers can enjoy coffee, tea and food inside the Café or outside in the store’s sunny, quiet outdoor patio, which is one of the best spots in Cherry Creek to take a break from work, shopping or bumper-to-bumper traffic.”

Since it was founded in 1996 by Russian immigrants Anatoly and Leonid Yuffa, DAZBOG COFFEE Co. has grown into one of the most popular coffee brands in the Rocky Mountain region thanks to the unrivaled richness of its unique blends. The history, character and language of the Yuffas’ homeland have inspired the unique and intriguing names of DAZBOG’s fresh-roasted coffees as well as the name of the company itself—which comes from the Russian words for “God of Richness”. DAZBOG White Nights Espresso® is named for the summer days in Leningrad when the sun never sets. The Hermitage, once home to the czars and now a world-renowned museum, is the namesake of DAZBOG Hermitage House Blend®.

For more information about how to participate in the DAZBOG COFFEE Franchising Program, visit dazbog.com or call 1-888-932-9264.

About DAZBOG COFFEE Company:
DAZBOG COFFEE Company is the realization of the American Dream by two immigrants from the former Soviet Union whose family fled their homeland’s political strife and violence for a new and better life of freedom, democracy and opportunity. Utilizing coffee selection methods and roasting processes unlike any other company in the world, DAZBOG COFFEE Co. celebrates the culture of Anatoly and Leonid Yuffa’s homeland and sets a new standard for fine coffee in the United States. The Dazbog way celebrates life itself in each and every cup. For more information about our story and our coffee, visit dazbog.com.

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