Designer J J Schoeman Brings Dramatic Creations from South Africa to New York's Couture Fashion Week

As New York City's fashion cognoscenti gear up for another whirlwind round of fashion shows and parties in September 2006, one of the most anticipated runway shows is sure to be that of the latest collection by talented young South African designer J.J. Schoeman. Part of Couture Fashion Week, the show is scheduled for 8:30 p.m. on Wednesday, 6 September 2006 at the West Side Loft, 336 West 37th Street, New York City.

J.J. Schoeman’s creative flair for the dramatic and ability to bring out his clients' best features has made him the darling of beauty queens, showbiz personalities, celebrities, tourists, international diplomats and the sophisticated “Proudly South African ladies of Gauteng." He is known for his skill at melding African and Euro-centric fashion into a stylish, striking blend. Mr. Schoeman's designs have been heralded by social columnists and fashion editors of glossy magazines. The management of the Old Mutual in Rosebank also took note of this designer's work and, recognizing his appeal, offered him a sought-after spot in their exclusive upscale shopping area. He is now poised to mark his mark on the discerning New York fashion market.

He creates exclusive designs for, among others, Miss South Africa and Miss Teen South Africa.. According to Dhiveja Sundrum, 2005 Miss World South Africa, “The Miss South Africa organizers arranged for designer J.J. Schoeman to create my competition evening gown… J.J. is not only talented, but he has also been very kind in helping me to gather a suitable pageant wardrobe." She adds, "I’m looking forward to showcasing his work overseas.”

Yet Mr. Schoeman's’s clientele are not only the rich and famous. His craftsmanship, professionalism and above all, his attention to detail, have made him popular with all members of the public. Brides, their retinue and teenagers dreaming of the perfect dress for their matric farewell, are all given special attention so that their fantasy gown can become a reality.

He has participated in South Africa Fashion Week in Johannesburg, as well as Cape Town Fashion Week where he was named the Best Beautiful Brides designer of 2004. Mr. Schoeman has also taken part in a number of charitable events including the recent Fire and Ice Winter Ball fundraising gala held by the South African Guide Dogs Association at the Castle Kyalami. The hottest attraction of the festive evening was the parade of Labrador puppies that were carried around the tables by a bevy of supermodels all dressed in J.J. Schoeman gowns.

"South Africa is a treasure trove of gifted fashion designers," notes producer Andres Aquino. "As we continue our emphasis on presenting talented designers from all corners of the world in New York City we are delighted to have the participation of J.J. Schoeman. His work has a wide appeal, yet is chic and very fashionable."

Press and wholesale fashion buyers: please e-mail info@usafashionshows.com or fax 212.202.4604 with name and company details (including tax resale number and e-mail address) for accreditation (subject to verification). We will confirm by e-mail.
Editors: Hi-res photos are available upon request.

General Public: A limited number of tickets to this fashion event are available to the general public and may be purchased online at www.usafashionshows.com/showschedules.htm

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USA International Fashion Shows, created by Andres Aquino, produces an exciting series of runway fashion shows year round featuring both national and international designers of couture and finely tailored garments and distinctive accessories. Collections are presented in beautiful settings in New York City before audiences of VIPs, the international press and upscale fashion and boutique buyers. Events are co-sponsored by Fashion Syndicate Press, founded in 1997, and serving the press with photos and feature articles covering fashion shows in all major fashion capitals. Its web site, fashionshowroom.com is one of the most visited fashion portals on the internet.
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