eMergent Marketing Selected as Hotel Internet Marketing Agency for Two of Florida’s Premier Resort Spas
August 26, 2006 (PRLEAP.COM) Travel NewsCleveland, OH and Fort Lauderdale, FL—August, 2006 – eMergent Marketing, a leading provider of hotel Internet marketing services, has been selected as the Internet marketing agency of record for Florida’s Doral Golf Resort and Spa and Harbor Beach Marriott Resort and Spa. Doral, a Miami golf resort is one of the country’s most celebrated, self-contained destination resorts, and a regular PGA Tour stop. Harbor Beach, a Fort Lauderdale, Florida vacation resort, is recognized as one of the world’s finest mind and body wellness spas. Both properties operate under the Marriott International flagship brand.
“The resorts they will be working with are premier Florida properties for Marriott, Doral is a luxury spa and golf resort and Harbor Beach sits directly on Fort Lauderdale Beach and has an award winning spa ,” said Karen Benitez, Senior Sales Manager- E-Commerce Marriott Harbor Beach Resort and Spa & Doral Miami Golf Resort and Spa. “We chose eMergent Marketing over several other prominent hotel Internet marketing firms because of their unique ability to reach various audiences simultaneously through customized and highly targeted search engine marketing programs.”
“We are thrilled to have an opportunity to assist Doral and Harbor Beach in achieving their online goals,” said Paul Elliott, President of eMergent Marketing. “We are confident that we will not only drive more qualified traffic to their sites, but also directly impact online bookings.”
Few industries stand to benefit as much from Internet marketing as the hotel and hospitality vertical. Because traditional online agency and aggregator models are generally cost prohibitive, hotels are increasingly turning to search engines to drive qualified consumers directly to their Web sites. According to Jasper Malcolmson of Yahoo!, 76 percent of online travel purchases are preceded by search.
eMergent Marketing is fast-becoming a leader among hotel Internet marketing agencies in the US. Headquartered in Cleveland, Ohio, the company is among a select group of search engine marketing firms that have been designated as an “approved vendor” by Marriott’s corporate organization. eMergent Marketing currently oversees search engine optimization (SEO) efforts for over 50 Marriott properties throughout the world. Using a combination of SEO best practices, pay-per-click services, and Web site conversion strategies, the firm has significantly increased site traffic and return-on-investment (ROI) for its clients. For more information, visit www.emergentmarketing.com.
Doral Golf Resort (www.doralresort.com) and Spa and Harbor Beach Resort and Spa (www.marriottharborbeach.com) are renowned for their world-class amenities. Doral, which has hosted the PGA Tour since 1962, has, in the last 10 years, received 54 Florida vacation resort awards and accolades. The Miami golf resort features five championship courses and five restaurants. Harbor Beach Resort is listed in 100 Best Spas of the World (Globe Pequot Press, May 2006). The Fort Lauderdale, Florida vacation resort offers guests the seclusion of a tropical location, but with close proximity to exciting dining, shopping, and entertainment venues as well as numerous championship golf courses. Both Doral and Harbor Beach boast a wide range of activities for children and teens, making them popular not only among golf and spa enthusiasts, but families as well.