Daisy Expósito-Ulla Acquires Major Stake in CMS Partners

Daisy Expósito-Ulla, who helped create the largest advertising and marketing agency in the U.S. Hispanic market, has acquired a major stake in CMS/Partners, LLC. CMS, started in May 2005 by Expósito-Ulla’s former colleagues Fernando Fernández and Gloria Constanza, has grown substantially serving a diverse roster of clients. The company will now operate under the name, d expósito & partners.

After a distinguished career as a major pioneer of Hispanic advertising, serving as the founder and former Chairman & CEO of WPP’s The Bravo Group and building the largest agency in the industry, Expósito-Ulla left The Bravo Group in November 2004.

"Daisy's come back to the industry is great news for everyone, especially clients,” said Fernández. "We immediately saw that her addition allowed us to transition ourselves from a one -year-old company into an established brand." "Daisy is an idea person. Her creative, leadership style and energy will be infused into every aspect of d expósito & partners," added Constanza.

Joining Expósito-Ulla, Fernandez and Constanza as partners in this new venture are Mary Miqueli, former VP and GM Bravo Miami; John Ross, Bravo’s former EVP and CFO as well as Expósito-Ulla's husband and partner, Jorge Ulla, an award-winning filmmaker and TV commercial director with broad advertising experience.

In a little more than a year, CMS Partners has attracted clients such as McDonald's NY Tri-State Co-Op, Novartis Consumer Health, General Electric Consumer Finance, Kare Distribution and Cerveza Tesoro. The agency has also done project work for other clients, among them, Unilever Foods. Current billings are estimated at $22 MM. The company has a staff of 21 people.

Commenting on the new company, Expósito-Ulla said, “This is an opportunity to build from an already solid platform, to strengthen our offering and to capitalize on the endless potential for growth and transformation in the Hispanic market arena today. We have a plan. We know where we are and where we want to be. It will be fun doing it all over again, this time with my name on the door!"

d expósito & partners will operate from its new Manhattan headquarters at 875 Avenue of the Americas.
# # #