Brandmotion Selects Magellan GPS Navigation System for the Ford F150

September 25, 2006 (PRLEAP.COM) Business News
Detroit, MI - Magellan® offers easy-to-use advanced GPS navigation for driving, hiking, camping, biking; whether you're making your way about town, across the country or around the world. The simple menus and intelligent design of your Magellan GPS adds a new level of fun and peace of mind as you navigate with superior accuracy.

Magellan is a leader in the consumer, survey, GIS and OEM GPS navigation and positioning markets.

Recognized as an industry innovator, the Company is the creator of the award-winning Magellan® RoadMate series portable car navigation systems, the Magellan eXplorist outdoor handheld navigation devices, the Hertz NeverLost® car navigation system and ProMark, the best-selling single frequency GPS survey product line on the market. The company is recognized worldwide through its Magellan brand and has experienced dramatic revenue growth as GPS technology has proliferated across a range of consumer and commercial applications.

The Company is headquartered in San Dimas, California with European headquarters in Carquefou, France. In 2006, Thales Navigation was acquired by a group of investors led by Shah Capital Partners, a private equity firm based in Santa Clara, California. The company was renamed Magellan and offers its leading consumer GPS solutions under the Magellan brand, and its innovative professional GPS solutions now under the Magellan Profesional name.

Brandmotion has partnered with Magellan® to bring integrated Plug-and-Play navigation to select high volume vehicle lines. Capitalizing on one of the hottest trends in the aftermarket, this Magellan® integrated navigation system includes over 7 million points of interest plus maps of the entire United States and Canada. No need to download maps from your computer as you need them. Full-color touch screen and turn-by-turn voice guidance is a standard feature. All the features you'd expect from the most advanced Magellan® vehicle navigation systems. Turn it on and go.

Features and Benefits:

* Magellan® brand awareness and quality
* Factory-installed appearance
* Turn-by-turn voice guidance
* Full-color touchscreen
* Complete maps of the United States and Canada built-in
* 7 million pre-programmed points of interest
* SmartDetour automatically routes around traffic jams
* Easily enter addresses with QuickSpell
* Concealed wiring and antenna

The system is easily installed on any 2004 or newer model Ford F-150.

Some key points about the navigation system are:

* Seamlessly integrated with vehicle interior: no wires, no wobbly suction cups
* Easy-to-install: no wire cutting or hole drilling. 15 minutes vs. 1-2 hours for aftermarket radio-based solutions
* Easy-to-buy: available at dealers, over internet
* Lower price: $1199 MSRP vs. $2000 for OEM factory offerings
* Safer vehicle placement: high on dash vs. low in radio face
* Available for: Ford F-150 and Lincoln Mark LT, Ford Edge (Late Nov), Ford Explorer/Sport Trac (Late Nov)

Brandmotion LLC, provides the content for the Johnson Controls Overhead RailPort Storage System found in the Ford F150, Chevy Uplander, Saturn Relay, Buick Terrazza, Pontiac Montana SV6, Chrysler Town and Country and Dodge Town and Country.

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