Exponents, Inc.introduces CrossOver™— an innovative way to give pop-up trade show displays added dimensions.

September 28, 2006 (PRLEAP.COM) Business News
Exponents, Inc. — a premiere component-based custom exhibit firm based in San Diego, California, that designs and manufactures elegant trade show display systems—introduces CrossOver™— an innovative way to give pop-up displays added dimensions.

Comprised of a series of kiosks that attach directly to one or both sides of a trade show pop-up exhibit, CrossOver enables clients to incorporate computer workstations, video monitors, product shelving, showcases, canopies with integrated halogen lighting, lockable storage and more into their existing pop-up trade show exhibits.

“With CrossOver, pop-up exhibit owners will be able to convert their current—whatever the brand—to LUMINENTS, our sophisticated portable exhibit system,” cites Bruce Backer, president of EXPONENTS and principal designer of the CrossOver system. “We saw a tremendous need in the 10’ segment of the trade show marketplace to give exhibitors more functional, elegant options, while allowing owners to retain the equity in their current pop-up.”

“Pop-ups won’t simply be billboards anymore,” adds Steve Rossman, Exponents’ executive vice president.

The mechanism that makes this conversion possible is a universal hinging connector that attaches the vertical strut of any major brand of trade show pop-up to a LUMINENTS post. The CrossOver kiosk is attached in front of the pop-up’s curved end cap.

Finishes include natural birch, bonded metal, frosted acrylic, silver phenolic and many standard colors and styles of laminate. CrossOver conversion kits fit within a 10’x10’ standard booth and can expand to a 10’x20’ or larger space.

Each CrossOver kiosk packs into a 24”x 48”x 9” roto-molded rolling case for easy transport. The system sets up in minutes.

An international network of trade show exhibit designers and dealers represents CrossOver and LUMINENTS. EXPONENTS’ clients include AT&T, Anheuser-Busch, Boeing, Caterpillar, Coors, General Electric, General Motors, Hyundai, Intel, Johnson & Johnson, Mack Trucks, Motorola, Philips, Starbucks, Time Warner, Toshiba, Volvo Trucks and Xerox, along with hundreds of small and mid-size companies throughout the West that exhibit at the Los Angeles, Anaheim, San Diego, Long Beach, Las Vegas Convention Centers in addition to conference sites throughout the nation and abroad.

For more information on Exponents, go to http://www.exponents.com, send email to glewis@exponents.com or call 800-451-4723