Taxi advertising is going to be revolutionized once the new track-a-cab system hits the streets.

October 11, 2006 (PRLEAP.COM) Business News
Transport Media launches U.K's first track able taxis

Leading independent advertiser on taxi cabs, Transport Media is the first taxi cab advertiser to drive forward into the new track able taxi cab market. This new technology ensures not only the highest level of accountability in this sector, but is also the only system to truly monitor any vehicle and cab activity in the U.K. The new technology employed by Transport will be rolled out nationally in the coming months.

Transport's new system Track-a-cab™ can provide the following information.

°° Unique hourly operating times.
°° Waiting times at key ranks i.e. Euston Station, Heathrow Airport and Piccadilly Circus.
°° Average Journey times in each city.
°° Rank designated cabs.
°° Real time viewing on your own desktop of the whole campaign.

Transport Media believe this information will revolutionize the way agencies and specialists buy this media.

Transport Media's Managing director Lee Dentith states "This is the most exciting proposition for taxi advertising in a very long time no longer do agencies have to book cab campaigns and hope they are working in a particular areas this information truly allows the agencies and specialist to have a true feel of how our media performs."

Steven Hale Transport Media's operations manager adds "Wow how our industry will have to change no longer can some smaller companies hide behind not knowing where customers cabs are working, this system is unique and it will move the cab advertising business to new unseen levels of accountability in our sector, just think whole taxi campaigns of hundreds of cabs can be seen in one split second via your desktop"

Taxi advertising is a rapidly expanding form of outdoor media with a large majority of customers that have previously completed campaigns either adding to their fleet or renewing existing contracts. The most common questions posed by clients are how do we know where the cabs are, how many hours do they work and more importantly what exact times per day are they on the road, thankfully due to the new and unique software, all of Transport Media's Track-a-cab™ customers will have the answers to hand.

Transport Media are ready to go live with campaigns and are currently speaking to several specialists about this new and exciting change to taxi-cab advertising industry.

Transport Media Media Track-a-cab provides media opportunities on a national basis for clients to target a growing receptive audience, initially plans for a maximum of 500 taxis will be rolled in late 2006 with an additional of 1000 units to be installed in 2007.

Transport Media are one of the leading taxi-cab advertising specialists completing projects on well over 3000 cabs to date.