Midnight Pass® unveils top holiday pet picks at the 2006 HH Backer’s Holiday Trade Show in Chicago

FOR IMMEDIATE RELEASE
CONTACT: Steven V. Dubin, PR Works, sdubin@prworkzone.com, (781) 582-1061

Midnight Pass’ hottest holiday pet gifts this year include:

• Wicker and Sport Pet Cruisers® - Get out and ride your bicycle with your best friend! Midnight Pass offers the Wicker Pet Cruiser with the wicker charm of yesteryear and all the safety features of modern day or the brightly colored, padded Sport Pet Cruiser, with safety harnesses, carry handles, all the bells and whistles plus a shoulder strap for easy portability and patent pending. A seen on the NBC Today Show. Prices range from $75.00 to $89.95

• Auto Pet Cruiser® – Like to take your pets along for a ride in the car, but concerned about their safety? The Auto Pet Cruiser attaches to an automobile’s seat belt and is a fully enclosed booster seat (allowing your pet to comfortably see out the window) while safely containing him/her. The booster seat doubles as a high quality suitcase travel kit complete with personalized name tags, fleece pad, loads of storage areas, removable food and mesh toy bags as well as travel wheels for the auto version. The fully portable patent pending design and heavy duty straps on the auto cruiser make it strong enough to use as a pet carrier as well ($129.95).

• Portfolio Pet Cruiser® - a slimmer version of the Auto Pet Cruiser without the suitcase is also available for folks who desire a pet carrier that carries like a briefcase and pops up to a comfy pet carrier. Great for trains and planes too ($89.95).

• Pet Murphy Bed™ – A classy, compact version of the adult Murphy bed. Offering a cozy and chic space for your pet to slumber, Midnight Pass’ innovative Pet Murphy Bed is the ultimate in comfort and compliments your home by easily blending in with existing decor as a stylish and compact piece of wood furniture with a contemporary raised panel front. The Pet Murphy Bed is a smart sleeping solution for home and recreational vehicle owners, where pet space is limited. The durable Pet Murphy Bed is available in three colors, Black, Mahogany and Natural and holds up to 200 lbs ($249.95).

Quality Discovery, Creature Leisure™ is a company dedicated to designing and manufacturing pet carrier products of the highest quality for maintaining happy and healthy pets. We here at Midnight Pass® were so immediately impressed by the quality of their products, that we enlisted the aid of their industrial designing founder to help us develop our own Pet Cruiser line of product for pets on-the-go.

About the high quality of Creature Leisure™ pet products:
Grant Lindberg is an award winning industrial designer who has over 15 years of hands on design experience in the sporting goods and pet industries, specifically with Straight Line Water Sports, Wipika Kiteboards, Ride Snowboards, and Midnight Pass Products. We are happy to announce that Grant Lindberg and Creature Leisure have joined our team at Midnight Pass in providing our customers with more innovative pet Products That Make Sense.

Creature Leisure™ products allow pets and pet parents an active lifestyle together in a safe, comfortable and responsible manner.
• Pet Pilot™ for the Jet Settin' Pet!
• The Ultimate Dog Den™ Adventure Ready Soft-Sided Dog Crate
• The Carry Den™ First class travel for your first class friend.
• The Ultimate Dog Bed

• Pet Pilot™ by Creature Leisure™ - As featured on NBC’s Today’s Show “Traveling with Your Dog” segment and catering to “jet setters” around the globe, Midnight Pass offers the ultimate in convenience, quality and portability with the new Pet Pilot Carrier. The chic new Pet Pilot soft-sided rolling pet carrier doubles as a backpack. Whether you’re navigating busy city streets or traveling via land, sea or air, the Pet Pilot can be used as a wheeled carrier or backpack to hold pets or gear and greatly enhance your mobility ($175.00).

• Ultimate Dog Den by Creature Leisure™ – Big dogs and small dogs alike will love to snuggle into this cozy, soft-sided dog crate. Great for trips, the Dog Den has a lightweight aluminum frame that easily packs up for travel. It’s easy to clean with padded floor and nylon lining, yet tough as nails and won’t tear. Top zippered sun roof gives pets a great view. Prices range from $114 to $185.

• Carry Den by Creature Leisure™ – Take your pet anywhere with this durable pet carrier featuring a convertible handle to shoulder strap; an interior harness leash; a seatbelt anchoring system for use in the car; easy to clean removable leisure pad and best of all, is airline approved. Medium size is perfect for Yorkies, Jack Russels and Chihuahuas. Large size for Shelties, Spaniels and Beagles. Prices range from $99 to $125.

• Ultimate Dog Bed by Creature Leisure™ – Soft Sherpa fleece on one side, 600D rip stop on the other, the Ultimate Pet Bed goes anywhere and also fits right in to the Ultimate Dog Den. Comes in three sizes and five colors and priced from $29 to $49.

Deals on Kittywalk® Items
From the popular Pet Strollers and Playpens to Cozy Climbers™ and Outdoor Cat and Dog Enclosures, Midnight Pass is offering special new pricing on all Kittywalk items in stock.

Shop for the holidays early for the best deals and widest selection from Midnight Pass. All products are distributed exclusively through Midnight Pass and are available online at www.midnightpass.com or by calling toll free (877) 844-GIFT (4438).

Timeless, Innovative Products for Pets and People
MidnightPass.com has shipped over 100,000 Kittywalk® units worldwide. Midnight Pass has speedy same day shipping from both coasts and has 24/7 toll free customer service, ordering and an online catalog at www.MidnightPass.com.

In addition to exclusive pet products, MidnightPass.com also offers products for recreation and family fun such as the Bavarian Mountain snow sled & BlackBurn Double edged Tennis Racquet. For the home and office check out the high quality Vermont built thermometers, yard, deck and garden Lazy Hill Birdfeeders and Birdhouses, feeders and much more. Travel items include the auto SOS Emergency Rescue & Safety Hammer, stow-away steps for your RV and many other useful items.

The line is varied, and the quality is excellent. With same day shipping, delivery is right to your door. Satisfaction is guaranteed. You must be totally delighted with your Midnight Pass products or they make it right for you, with 60 days to make up your mind.

Award Winning Service and Products
No stranger to the limelight, White and Midnight Pass have won numerous awards since 1998 for excellent customer service, product innovation and for high standards of excellence for online merchants as well as the coveted "Top Service" award by YAHOO online shopping.

The company recently won five Editors Choice awards from Cat Fancy Magazine and Pet Business in 2003 and 2005 and many Midnight Pass products have been highlighted recently on the NBC Today Show, ABC Good Morning America , CBS Evening news, and CNBC and CNN television networks as well as SKYMALL®, Hammacher Schlemmer, Plow and Hearth, Wired, Maxim, Bloomberg, Newsweek Japan, Elle Decor, Town & Country, Cape Cod Life, LL Bean magazines and The Wall Street Journal.

About MidnightPass.com
Headquartered in Massachusetts, with additional warehouse/ distribution center in California, Midnight Pass is a direct marketer and online retailer that has grown by leaps and bounds since its inception in 1998.

Founder Brad White, formerly the Director of Business Development at Sharper Image, envisioned something new by running his own high quality direct marketing business of products that make sense. White has taken years of product know-how and created a service that offers easy access to a wide range of innovative products and excellent customer service. So far he’s been right. With a unique product line that can't be found in most department stores, Midnight Pass offers one-of-a-kind specialty gifts and accessories for pets, home, office, garden, recreation and travel that can be viewed and purchased online at www.MidnightPass.com. or by calling toll free (877) 844-GIFT (4438).

Sales & Distribution
Midnight Pass® Inc,
149 Old Main St, Suite 489
Marshfield Hills, MA 02051-0489 USA
Email: care@MidnightPass.com

Wholesale hotline (877) 897.7700, FAX: 877.844.4400, International 781-834-0112
Copyright © 1998 – 2006 Midnight Pass Inc. All Rights Reserved. Patents Pending.