ALEKEN GAMES COLLABORATES ON MUSIC ACTIVITIES FOR SXSW

Austin, TX - (March 17, 2005) – If the best place to discover the latest and greatest trends in the world of music is at the annual SOUTH BY SOUTHWEST (SXSW) event, then Aleken Games will be there with the coolest music game, Rock and Roll Triviologies™.

This year, Aleken Games is giving everyone at SXSW a backstage pass to the insight, fun facts, and interesting rock history information found in the world’s most complete music trivia game, Rock and Roll Triviologies™.

The company is holding contest drawings and game demonstrations of Rock and Roll Triviologies and offering a sneak peek at the brand new Country Music Triviologies game at The Austin Convention Center Booth M16.

Ken Eichstaedt, president of Aleken Games and co-creator of Rock and Roll Triviologies and Country Music Triviologies, said, “Anyone who stops by the booth has a chance to receive a coupon for a free Rock and Roll Triviologies Pocket Pack with the purchase of the board game at Austin’s own WATERLOO RECORDS or WILD ABOUT MUSIC while supplied last. There will also be drawings for free Rock and Roll Triviologies board games and discount coupons redeemable for purchases on the company website www.gamesthatrock.com.”

Local music retailers, WILD ABOUT MUSIC (115 East 6th Street) and WATERLOO RECORDS (600 A. North Lamar Blvd) have also teamed up with Aleken Games during SXSW for in-store promotions too. In the stores, music fans can answer trivia questions from the game and if they purchase Rock and Roll Triviologies™ they will receive a FREE Pocket Pack (while supplies last).

“I am excited to be part of South By Southwest. Austin is a great music town that will be full of music trivia players,” Eichstaedt said. “For 19 years, this event has propelled the industry’s top talent and we think it’ll do the same for Aleken Games when we demonstrate our games. With Waterloo Records and Wild About Music as our Austin-based partners, who have carried the game since it was created, we are extremely pleased to work with them locally at such a tremendous event.”

About SXSW:
The South By Southwest conference, March 17-20, is a cost-effective event for promotion that allows musicians to congregate in one location and perform for more than 8,000 music industry professionals, press personnel, radio executives, music retailers, and fans. Approximately 1,280 music acts covering every music genre from all over the world play at 60 different music venues over the course of the SXSW 4-day conference. SXSW is the largest convention hosted by Austin, generating more than $19.7 million for the city .

Austin Convention Center:
The Austin Convention Center is located at 500 East Cesar Chaves Street in Austin. The site serves as the headquarters for SXSW. Exhibition areas are located in the Upper Level Grand Ballrooms D, E, F, and G.

About the Games:
ROCK AND ROLL TRIVIOLOGIES (MSRP $29.95 for two or more players or teams) is the COMPLETE rock and pop music trivia game, featuring in-depth and interesting music trivia from all of the great rock and pop music artists beginning with the patriarchs of the '50s to the idols of the present. The object of the game is to assemble a five-piece band and earn industry awards by landing on and answering questions from the decade or music category spaces. The first player or team to complete its five-piece band and acquire all three industry awards wins the game!

Aleken Games’ COUNTRY MUSIC TRIVIOLOGIES (MSPR $29.95) is a salute to Country Music and its fans. A great party game for Country Music fans of all ages, it can be played by two or more players or teams. Containing a vast treasure of fun and interesting trivia from all the great Country Music stars, past and present, the game comes with over 750 questions, including a mix of ‘softballs’ for the casual Country fan and more challenging COUNTRY STAR questions for Country music fanatics.

About Aleken Games:
Aleken Games is a leader in the game industry with a special focus on music. The ROCK AND ROLL TRIVIOLOGIESTM board game has been critically acclaimed in the game and music industries and is available nationwide in the U.S. and Canada at major CD and music store chains, independent music retailers, book and game stores, music instrument stores and other fine retailers. The game is available at The Rock and Roll Hall of Fame in Cleveland and at The Rock and Soul Museum in Memphis or at www.gamesthatrock.com. You can learn more about Aleken Games and their products at www.alekengames.com or by calling Aleken Games toll-free at 1-877-295-2740.


###