Gonicofish.com Provides Tips for Web Savvy Fashion Shopping

November 15, 2006. Detroit, MI. http://www.gonicofish.com NicoFish Enterprises, LLC announced today that it is offering consumers six guidelines for purchasing designer clothing and accessories online.

Founder and CEO Gina Bassman understands the needs of online shoppers. After eighteen years as a corporate financial guru, she took some time off to spend flexible time with her family. While spending a summer at home with her son, Nico, she visited many centralized web shopping sites that promised discounts from a number of merchandisers. She found that many of these sites were difficult to navigate, as customers got lost in long, unorganized lists of deals.

Bassman came to the rescue by creating Gonicofish.com, which connects customers with the web’s latest and best prices and discounts from nearly 1,000 merchants. What makes her site unique is that she developed her own easy-to-use layout. Customers can shop by item, by merchant or by product category. Bassman also offers special pages highlighting holiday or other special themes. Among the companies who have partnered with Gina are PetSmart, Target, Eddie Bauer, Office Depot, Dell, Sports Authority, and Bombay Company.

“I love working with Fortune 500 companies and specialty boutiques to help customers catch the best bargains, coupons, and discounted prices on the web,” said Gina.

Fashionistas will find many choice items among Bassman’s offerings. This summer, for example, she offered an exclusive deal on Lilly Pulitzer sandals.

“Finding designer bargains is the art of the hunt,” says Bassman. I’ve had great look hooking up my customers with the best prices for Prada, Coach, Burberry, Gucci, Versaci, Lauren, and more.”

To that end, Gonicofish.com provides the following suggestions for online designer shopping. Whether the customer is looking for Christmas gifts or for personal wear, these hints should make it easy to find the perfect item at the perfect price.

1) The number of fashion offerings on the web can be overwhelming. Online shopping is easier if approached with a plan.
2) If you are shopping for gifts, make a detailed list of names. Determine your overall gift budget. Beside each name, write an estimated dollar amount to be spent on that person. Also jot down a few notes about that person’s style and color preferences, as well as sizes and a few gift ideas.
3) If you are shopping for yourself, take an audit of your wardrobe. Determine which items you need. Think quality over quantity. It’s better to buy a few pieces of the best quality you can afford than to purchase a closet full of clothing that will quickly lose their appeal. Understand your best clothing cuts and colors.
4) Once you have made your list, spend an hour doing some research. Read online articles detailing fashion trends for this season and the next. Peruse photographs from the most current fashion weeks in New York, Paris, London, and Milan. Visit the sites of individual designers. Use this information to tweak your shopping plan.
5) With your list in hand, visit centralized shopping sites – like Gonicofish.com – to do some comparison shopping. Make sure that you are dealing with a reputable site and reputable merchants. You want to know that when you buy a Prada bag that it is, indeed, genuine Prada.
6) Because you cannot try on the items, make sure that you understand the merchant’s or the site’s return policy in case the item does not suit you when it arrives.

If consumers keep these six guidelines in mind, they are likely to have a pleasant experience shopping online. Savvy fashion shoppers will be able to put together a fabulous wardrobe or choose a wonderful gift from the privacy of their own home.