World's First Rich Media Digital Magazine for the Desktop

High Horse is a digital magazine embedded with rich media, andthe first to fully utilize Flash technology to deploy a virtual magazine desktop download that contains articles, news, video, music, and animation. No installation needed.

The 'virtual' or 'digital' magazine download is a popular alternative to paper based magazines and is an emerging market growing at approximately 17% per year. Electric Empires has just entered the fray with a new type of enhanced digital magazine for the desktop called High Horse.

Spokesperson Jeremy Blomley, a long-time aficionado of digital magazines, said he wondered why these downloads were just imitations of paper based magazines when technology was so advanced. 'Why are digital magazines for the desktop so static, so unable to deliver rich media elements such as music, video and animation?’ he asks, ‘And why the one user license - they're not a productivity tool – when paper based magazines are often shared?’ And, during initial market research, he found that most machines failed to do a proper install due to lack of drivers or some other glitch. ‘In one case the download, registration and activation was a ten step process – we found most people became so frustrated that they just gave up.’

And so High Horse was born. Jeremy explains 'We've integrated interactivity with rich media in a desktop magazine deploying music, video, animation as well as insightful articles. But best of all we’ve removed the cumbersome installation process and eliminated the one user license - we want our magazine to be read, we want you to burn it on disc and share it with your friends and family just like a paper-based magazine.' To celebrate the magazine’s launch they’re offering an introductory price of only US$5.95, and if distributed amongst family and friends, a few pennies.

Mr. Blomley has even grander visions for the future of digital publishing. 'Imagine corporate reports that are alive with rich media and not a boring PDF file? Or what about educational publications, perhaps for kids?' Already Electric Empires is well down the track in that regard, soon to publish a rich media (virtual) reader for kids. 'I met last week with the state's leading supplier of educational materials to schools and their first question was, Who’s seen this? I said nobody, so we agreed to a distribution deal on the spot.'

So we asked Jeremy who’s seen High Horse? 'Nobody really - it might be a slow or fast process depending on the public response, but seeing is believing. I just showed it to a government panel comprised of eminent business leaders - they approved a developmental grant without even opening the Business Plan. They told me I didn't need one - I just had to get people to see it.'

Hopefully they will.

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A media demo (Mac or Win) is available – please email