, a press release service extends news distribution to RSS Syndication News Sites and Search Engines

May 01, 2004 (PRLEAP.COM) Business News
San Diego, CA — Rich Site Summary or Really Simple Syndication (RSS) has become a tool to syndicate content across the Internet and Intranets and onto desktops of individuals with RSS readers also known as aggregators. is using this tool to reach these individuals with voracious appetite for industry news.

Since Netscape introduced RSS in 1999, RSS readers were relegated to techies, but today, RSS readers are reaching mainstream. According to a poll published on, 25 percent of respondents say they have downloaded RSS readers to subscribe to news. MarketingSherpa writes that there are approximately 250,000 users of RSS readers on the Internet. Ron Miller of explains that a web-based poll that was targeted to DEMO 2004 attendees revealed that 62 percent participants of the poll said that they used blogs – blogs subscribers use RSS readers to be abreast of news from individuals, small businesses and corporations.

"The aforementioned statistics shows that there is some interest in news consumption through RSS feeds,' says Joseph Nchor, editor and publisher of "We are very excited that we can publish press releases from our clients in XML and feed to readers through major RSS search engines and directories,' explains Mr. Nchor. RSS search engines that are carrying press releases are,,,,,,, and

Owners of RSS search engines or directories who may want to add news feeds on their sites; individuals who may want to subscribe to breaking industry news from, should point their readers to

About™ is press release distribution service of that uses co-branding, RSS feed, e-mail, fax, satellite technology to distribute company news to major and none major newswires, vertical and news websites, individual email boxes through opt-in distribution, and to journalists' desktops in the format they choose. For more information on, co-branding contest and press release distribution, visit ( or call, Joseph Nchor at 619-284-8011.