Stuff Their Stocking with the “Best of What’s New in 2006” for Under $10

CINCINNATI — Stuck on what to stuff in someone’s stocking this season at work or home? Consider Gorilla Tape.

Recently named one of the best new products of 2006 by Popular Science magazine, Gorilla Tape is a unique roll adhesive that is two to three times thicker than typical duct tape and adheres to surfaces that other all purpose tapes won’t stick to – especially porous ones like brick, stucco, concrete, rough lumber and more, indoors or out.

The strength and durability of Gorilla Tape have made it one of the most talked about new products on any handyman’s or contractor’s “must have” list this year. And the interest has not stopped there — sports enthusiasts and outdoor adventurers also have found uses for it while boating, biking, landscaping, camping, hiking and fishing.

Putting a tougher duct tape on the list of most innovative new products isn’t such a stretch when you consider for years, professionals, DIYers and consumers have been applying and reapplying traditional duct tape to surfaces for which it was often never intended. That’s because normal tape doesn’t work well unless the surface is perfectly clean and smooth – which is rarely the case.

Gorilla Tape, manufactured by the makers of Gorilla Glue, strikes a delicate balance between strength and usability – providing the maximum amount of sticking power without sacrificing ease of use. It’s weather resistant, too, withstanding extreme temperatures below freezing and above 170 degrees, a point when other tapes fail.

“Creating a general purpose tape isn’t easy because you have to take into account all of the ways people use and misuse tape, and then make sure it holds tight under those conditions,” says Jennifer Dowdall, vice president of marketing and innovation for The Gorilla Glue Company. “During the product development phase, not only did we stick tape to every surface imaginable with varying degrees of thickness, we even put pieces of it on a cookie sheet and baked them in a conventional oven to make sure the adhesive would hold up under extreme heat.”

Here’s what makes Gorilla Tape suitable for the toughest jobs on Planet Earth:

•Double-thick adhesive: With 17 mils of adhesive – two times more than the amount commonly found in other all-purpose tape — Gorilla Tape fills gaps for a stickier grip.
•Strong reinforced backing: Gorilla Tape’s reinforced webbed backing has a higher thread count than the current industry standard, which allows for enhanced flexibility and durability, yet it can easily be ripped by hand.
•Tough, all-weather shell: The abrasion resistant, all-weather shell provides a tight barrier against moisture to hold the bond tight under the most extreme weather conditions and harsh UV rays.

Gorilla Tape is available in both 35-yard and the new “go anywhere” 12-yard rolls for under $10 at retailers nationwide. For stores, visit www.gorillatape.com.

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About the Gorilla Glue Company
Headquartered in Cincinnati, Ohio, The Gorilla Glue Company is a leading manufacturer of adhesive solutions for DIYers, woodworkers and professionals. The company revamped the retail adhesive landscape with its introduction in 1999 of the wildly popular Gorilla Glue, a unique, all-purpose adhesive with an amazing ability to bond almost any material including wood, ceramic, stone, metal and more, indoors or out.

On a mission to make tough products that deliver impressive results on even the most challenging building and repair projects, the company launched Gorilla Tape, further solidifying the brand’s reputation as the “go-to” product line to get projects done right the first time, every time. Gorilla Tape is also a recipient of the Popular Science Best of What’s New Award in 2006 for product innovation.

Gorilla Glue Company products are available nationwide. For locations, visit www.gorillaglue.com or call (800) 966-3458.

About Popular Science and the Best of What’s New Awards
Founded in 1872, Popular Science is the world’s largest science and technology magazine, with a circulation of 1.45 million and 6.5 million monthly readers. Each month, Popular Science reports on the intersection of science and everyday life, with an eye toward what’s new and why it matters. Popular Science is published by Time4 Media, a subsidiary of Time Inc., which is a wholly owned subsidiary of Time Warner Inc.

Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year, breakthrough products and technologies that represent a significant leap in their categories. The winners — the Best of What's New — are showcased in the December issue of Popular Science. The awards are presented to new products and technologies in 10 categories: Automotive, Aviation & Space, Computing, Engineering, Gadgets, General Innovation, Home Entertainment, Home Tech, Personal Health and Recreation. Gorilla Tape was recognized in the Home Tech category.