SMITH & JONES Receives Beverage Dynamics Award For Birra Moretti Point Of Sale Collateral

The 22nd annual Beverage Dynamics Advertising and Promotions Awards, has awarded awarded Smith & Jones third place for point-of-sale collateral for their creative direction for Birra Moretti. The honored work is part of a multi-media campaign that features the Leaning Tower of Pisa, Michelangelo's David, Vitruvian Man and the Mona Lisa. This particular piece depicts the Leaning Tower of Pisa as an allegory for a bottle of Birra Moretti.

“This visual, which was part of a campaign that also featured Michelangelo’s David, Vitruvian Man and the Mona Lisa, created an unprecedented demand of over 6,000 on-premise marketing kits, up from 350 in 2005,” said Mark Shipley, Chief Thinker for Smith & Jones. “I am delighted that our work has helped our client, Birra Moretti, stand out from the crowd.”

The Beverage Dynamics Advertising and Promotion Awards Competition is meant to highlight a broad array of innovative merchandising and advertising programs introduced between April, 2005 and June, 2006. It was founded in 1984 by Beverage Dynamics, the nation’s leading beverage merchandising magazine, to draw attention to the innovative merchandising and ingenious advertising programs introduced by the beverage industry each year.

About Birra Moretti
In 1859, Luigi Moretti founded his “Beer and Ice Factory” in Udine, Italy. Today, Birra Moretti is still produced following traditional methods, the result of a production process that has remained almost unchanged. Birra Moretti is now exported to more than 30 countries worldwide. Star Brand Imports markets and imports Moretti in the U.S.

About SMITH & JONES
SMITH & JONES is a brand consultancy that specializes in moving brands upmarket and develops identity programs that position brands at a premium and marketing campaigns that inspire brand advocacy. We work within the active outdoor, food and beverage and upscale categories to help them tell their story to a more selective and harder to reach consumer. For more information, contact SMITH & JONES at www.smithandjones.com or e-mail iwanttobeheard@smithandjones.com.

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