Castrol to become a global sponsor of UEFA Euro 2008
December 08, 2006 (PRLEAP.COM) Business NewsAn association with football is a powerful one for Castrol who believe that it offers a strong business logic, as well as re-enforcing the Castrol brand values and positioning.
The connection between http://www.castrol.com/castrol/castrolhomepage.do?categoryId=3205&contentId=6031662 and an event such as UEFA EURO 2008 is set to provide additional access to the massive football target audience worldwide, which overlaps strongly with the brand’s own 45 million http://www.castrol.com/castrol/castrolhomepage.do?categoryId=3205 customers. UEFA Euro 2008 is seen as a platform that will allow Castrol to communicate with the European and international sporting audience, as well as reflecting its position as the pre-eminent global http://www.castrol.com/castrol/genericsection.do?categoryId=82915270&contentId=6031664 brand.
Castrol welcome the opportunity provided by the sponsorship agreement to highlight their product strengths and fierce brand competitiveness, within the exciting atmosphere of sporting passion. The partnership with UEFA EURO 2008 provides an ideal showcase to project the brands' commitment to the values of passion, technical progress, performance and teamwork that it shares with football.
Roy Williamson, European Marketing Director, said:
” Our new relationship with football via UEFA EURO 2008 will give Castrol the opportunity to develop business building opportunities in a way that will add value to our business partners, excite and reward our consumers and motivate staff.” He continued:
“Expect Castrol to be innovative. Our intention is to bring something completely new to the football experience in a way that adds value, and informs and engages fans. Our commitment as a new sponsor is to be a partner to football in a way that enhances still further the incredible 2008 UEFA European Championship experience and spectacle.”
Lars-Christer Olsson, UEFA CEO, said:
“We welcome Castrol as a new sponsor to our global family supporting the UEFA European Football Championship. The addition of Castrol proves what a strong property the UEFA EURO has become in the global sports market. It is the second biggest sporting event globally in terms of TV viewers and continues to attract massive participation and involvement from fans and non-fans alike, drawn to the drama and excitement that comes with top national team football.”
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Notes to Editors: Castrol have long been associated with the world of sports and UEFA EURO 2008 provides a showcase to project the brands' values of Performance, Pride and Passion that it shares with football.
Castrol’s world class expertise and engine oil technology means it is recommended by the worlds leading car manufacturers, commended by experts and trusted by over 100 million customers. Built on a history of technical innovation over the past 100 years, no other motor oil company or sponsor throughout history has displayed a stronger or more successful commitment to the Land Speed Record than Castrol. Castrol drivers and cars have been at the forefront of http://www.castrol.com/castrol/genericsection.do?categoryId=82915260&contentId=6008945 and record-breaking competition for more than 75 years.
Castrol is part of BP and is the market and technical leader for specialised industrial and http://www.castrol.com/castrol/subsection.do?categoryId=82915271&contentId=6031207 for the retail consumer. Castrol is the market leader in marine lubricants and a key player in the aviation and commercial vehicles market. It is also the third largest marketer of lubricants worldwide.