Acsys, Inc Welcomes Jeremy Walker as New VP of Interactive Marketing

December 08, 2006 (PRLEAP.COM) Business News
Acsys, Inc., a full service Interactive Marketing firm, today announced the addition of Jeremy Walker, VP of Interactive Marketing, to their management team. Walker brings extensive marketing strategy and analytics experience to Acsys, bolstering the company’s Interactive Media planning, buying, management and advanced analytic capabilities.

Acsys' Interactive Marketing Department focuses on the strategic importance of Interactive as both a channel and a medium." Any organization with a Web site has digital customer relationships," says Walker. "Supporting and growing these relationships is essential but it is hard work. Doing it correctly requires vision, investment, focus and expertise. That's where we come in. We partner with our clients to create a digital experience that engages prospects and delights existing customers."

The Interactive Marketing team leverages experience in digital branding, media, creative, search engine marketing, behavioral targeting, website optimization and advanced reporting/analytics to generate outstanding results for its clients. “We start with our clients’ top business objectives and work to align these with each customer segment. It used to be that campaigns had to focus on either awareness or purchase, with little flexibility for the audience. Now, Interactive Marketing has evolved to speak to each recipient in an informed manner, allowing marketers to hold up their end of the digital customer relationship,” said Walker.

Walker began his career in Interactive Marketing with Avenue A | Razorfish, Seattle, in early 2000, and worked in Account Management and Consulting. In account management, he managed the agency's largest account team and developed and executed the online marketing strategy for such clients as Cingular (then AT&T Wireless) and Starwood Hotels. As a Consultant, Walker pioneered behavioral targeting, Web site personalization and marketing optimization, ultimately leading the site optimization practice for Avenue A | Razorfish's New York office. In addition to Cingular and Starwood, Walker worked with such clients as Verizon, Capital One and AstraZeneca.

Stan Valencis, President and CTO of Acsys, recognizes the value that Walker brings to Acsys and its clients." Jeremy represents a strategic step in our goal to support our clients’ digital relationship with their customers. With his leadership, Acsys is better positioned to lead and support our clients as Interactive Marketing continues to grow and evolve."

Aside from his Interactive Marketing skills, Walker is a rocket scientist and has worked as an engineer at ABB Power Plant Labs and at Boeing Commercial Airplanes. Projects at Boeing included work on a successor aircraft to the Concorde. Walker received a B.S. in Aerospace Engineering from the University of Southern California and an M.S. in Aeronautics and Astronautics from the University of Washington.

About Acsys, Inc.
As a pioneering eBusiness agency, Acsys employs landmark interactive and Web-based technologies to create superior online presences. Since 1994, we've helped clients in consumer, education, financial, healthcare, insurance and manufacturing increase revenue, reduce costs and enhance brand perceptions. With dozens of Web sites, intranets and extranets to our credit, Acsys offers a rare combination of talent with a full range of strategic, creative, usability and development services. The company’s innovative SiteManager product suite features ASP-based tools that greatly simplify Web site management. Acsys, Inc. has offices in Farmington (CT), New York City and Orlando (FL). For more information, visit