Milwaukee Home Inspector Website Gets Up To Code

December 13, 2006 (PRLEAP.COM) Business News
Baumgardt Home Inspection (, Elm Grove, Wis., is Wisconsin's oldest pre-purchase home inspection company. Baumgardt has developed a strong reputation for their expertise and integrity after conducting over 35,000 home inspections and over 2,000 commercial property inspections throughout the state since 1970. While this is an impressive accomplishment, obtaining top listings in search engine results in this highly competitive industry requires a website of equal stature.

Baumgardt turned to Identity Developments ( of Madison, Wis., a professional web presence development firm, for a holistic solution. Gone are the days of just building and launching a website and watching the traffic pour in. Identity Developments was able to analyze Baumgardt's current site and goals to develop a well-rounded web solution for future growth.

Baumgardt Home Inspection had a fairly typical website consisting of a couple pages of basic information and a contact page. Identity Developments helped Baumgardt see ways to improve the site by adding additional content that their potential customers were searching for online as well as a way to rebuild the site to make it more accessible and bring it up to code regarding web standards.

SEO research identified important information that people search for in search engines that is highly related to Baumgardt's services. Baumgardt added this information and is now able to begin rapport building with potential customers by helping them with their informational searches. Over time, search engines will associate the Baumgardt website with this useful content and include it in more search results. As the web matures, people are looking for and demanding that websites provide added value.

Baumgardt's previous site was constructed using html tables to control visual layout. This improper and now antiquated technique is still used on the majority of websites today. It adds excessive code and makes the site harder to maintain, modify, update and makes use by disabled users and search engines considerably harder. Identity Developments rebuilt the site from the ground up with a new look and proper coding for greater accessibility.

Baumgardt Home Inspection, Elm Grove, Wis., was started in 1970, making it the state's oldest pre-purchase home inspection company. Baumgardt provides both residential and commercial inspections, radon testing and remediation inspections, roof inspections, foundation inspections, insurance claims inspections, and many other related services.

Identity Developments, Madison, Wis., was founded in 2003 as a full service web presence design and development firm focused on serving the needs of small to medium sized businesses. Identity Developments follows web standards by developing highly accessible sites using XHTML and CSS, table-less layout designs. Identity Developments also provides SEO, web hosting, domain name management, and ecommerce solutions.