NYCA To Launch BioPharma's Greens To Go

December 19, 2006 (PRLEAP.COM) Business News
NYCA has been chosen by BioPharma Scientific, Inc. to help launch Greens To Go, a new organic Superfood Fruit & Veggie Mix which packs up to five servings of fruits and vegetables in a powder that mixes instantly in eight ounces of water.

“I couldn’t be more excited to work with NYCA,” said Bob Herrmann, CEO of BioPharma Scientific, Inc. “I know with their smarts, creativity and passion, Greens To Go will become a market leader.”

The agency will develop the strategic messaging platform for this unique new product, as well as print advertising and in-store sampling/point-of-purchase materials.

“With obesity reaching epidemic status is our country, Greens To Go is an important and revolutionary delivery system to make it easy for people get their daily requirement of greens,” said Michael Mark, NYCA Creative Director/CEO. “And it tastes so good, even I drink it!”

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