Coldwell Banker BSSP’s Scott McDonald adds IDX to Real Estate Website
December 30, 2006 (PRLEAP.COM) Business NewsEUGENE, ORE. - Eugene based IDX, Inc. today announced the addition of Coldwell Banker BSSP’s Scott McDonald to its suite of real estate clients. McDonald’s now uses IDX, Inc.’s primary application, IDX Broker, to display and completely integrate Multiple Listing Service (MLS) listings on his personal website. This allows him to retain leads generated from direct traffic, rather than losing out to the listing broker through the use of traditional framed MLS search tools.
The IDX Broker application provides agents, brokers and other real estate professionals with the tools needed to create a competitive advantage in a growing real estate market.
The objective in developing a website with an integrated IDX/MLS data feed is to generate new leads quickly at a low cost to the client. With automatic email announcements, custom client home views and advanced admin and integration controls, McDonald’s clients now have access to the entire MLS database on his website. This gives his website an advantage over those that don’t integrate the MLS listings with the IDX search tools and gives his listings free advertising on other real estate websites that also display the MLS data.
Additional benefits of using IDX Broker include the ability to automatically create featured listing pages, check the status of new MLS listings and generate automatic emails 24/7. And as a member of Oregon’s RMLS, McDonald’s clients can search that MLS quickly and easily using IDX search tools.
About Scott McDonald
As a Broker/Realtor at Coldwell Banker BSSP, Scott McDonald conducts business under one simple mission statement: “Generating repeat and referral business one client at a time.” Scott is dedicated to helping all his clients successfully achieve all their real estate goals.
About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based applications for real estate professionals throughout the U.S. IDX, Inc. offers two primary applications: IDX Broker and SLM Pro. IDX Broker allows individual real estate agents and brokers to integrate listings from their Multiple Listing Service (MLS) seamlessly into their own real estate website. This integrated IDX data feed allows agents and brokers to generate and manage leads online from all listings in their respective area of specialty. SLM Pro is a Sponsored Listings Management marketing program that assists businesses with the complex task of creating and managing a dynamic online marketing plan. SLM Pro uses a unique approach to online ad placement that maximizes the overall reach of a user’s website, while delivering relevant and targeted traffic efficiently. For more information about IDX, Inc. services and products, please visit http://www.idxbroker.com or call (800)421-9668.