Find Out What Women Over 45 Really Like and Want

Find out what women over 45 really like and want beginning in January, 2007, when SavvyHer launches.

SavvyHer is the first online social network where women 45+ in their prime of living and spending - and those who care about them - can share and vote on their favorite tips for making their lives easier and more joyful.

Each month SavvyHer members can vote on the tips contributed that month to discover the Ten Most Popular Tips.

Members can contribute any kind of advice as long as it is not illegal, obscene or dangerous. Each month, we’ll get a new, anecdotal barometer of what really interests many women over 45.

Beyond the natural desire to share favorite tips and demonstrate expertise, people will be motivated to contribute their best insights for this group of women because each lucky ten person who contributes a winning tip will receive gifts worth over $1,000.

Gifts include a group-created online photo scrapbook and leather-bound book from SnapJot; a gift certificate for comfy clothing from Oprah favorite, Karen Neuberger; and an upscale, bidet-style toilet seat by Brondell Swash, backed by billionaire investor, March Cuban.

As the SavvyHer membership grows gifts will grow ever more extravagant.

Membership is no-cost, quick and easy in this sponsor-supported network with a firewall between user-generated content and sponsors.

Membership includes a directory of tips and members (easy to find through "tagged" categories) and a monthly one-question poll.

The first poll question may generate lively conversation: “Who is better at giving tips, women or men?”

People can also subscribe to the weekly eNewsletter.

Winners and their winning tips will be featured in the annual book
“Savvy Tips for Savvy Women: The Best of SavvyHer, 2007.”

When the site goes public, SavvyHer will already have tips from celebrities (from Jamie Lee Curtis to Kathleen Turner), best-selling authors (from Dr. Miriam Nelson, author of Strong Women Stay Young to Adrianna Huffington, author of Fearless) and experts and individuals in causes, clubs and other organizations.

People can sign up now to receive an alert for the preview launch of SavvyHer in January – so they can put their tips on the site as soon as possible.

Co-founders, Jean Schore and Kare Anderson are self-funding the network. Schore is a marketing professional and civic leader. Anderson is an Emmy-winning former NBC and Wall Street Journal reporter and author of SmartPartnering.