Bigger Isn’t Better in the World of Coffee

January 15, 2007 (PRLEAP.COM) Lifestyle News
Founded in 2002, the mission of The Treehouse Coffee Shop was to shine as a light in the community, and provide a resting place from the stressful, media driven society in which we live. For the past three and a half years, this small family owned business has been comforting its local community located in the small town of Collingswood, NJ just over the bridge from Philadelphia. With quirky drink specials, family oriented events, and an unforgettable team of baristas, The Treehouse has become a sanctuary for its regulars who love to share their daily experience with everyone they meet.

How is this independent coffee shop holding firm to its mission? The husband and wife team have no vision to open multiple branches (pardon the pun) around the country. They have no aspirations to ever be a Starbucks, a Cosi or even a Bucks County. A neighborhood coffee shop should be a place where “everybody knows your name”, and your drink. Dunkin’ Donuts may be bashing independent coffee shops on television, but we all know better. These chains are anything but warm and cozy. You can’t mass produce the TLC that is put into an independent shop like The Treehouse. It’s like love in a cup.

So let’s unite over a most excellent cup of Joe. Cheers to those men and women who scorch themselves on panini grills and steaming wands for minimum wage and lousy tips. They caffeinate us and send us on our way with a cheerful smile and witty banter. They are the baristas of independent coffee shops around the country. So next time you are in the realm of Philadelphia, stop by The Treehouse. It is located at 690 Haddon Avenue in Collingswood, New Jersey. Or if you are afraid on Jorzie, check us out on the web at: http://www.treehousecoffee.com.