Acquisio attending SES London to showcase PPC management software

January 14, 2007 (PRLEAP.COM) Business News
Acquisio inc, a Montreal, Canada based pay per click management firm turned industry-specific software design company is ramping up efforts to launch its flagship product, acquisio SEARCH.

SES (Search Engine Strategies) London will be an ideal platform to introduce this unique software offering to the burgeoning European audience of online marketers. Designed from the ground up by expert PPC campaign account managers with several years of experience, acquisio SEARCH is an intuitive and well thought out tool with the potential to dramatically improve the bandwidth of any firm, traditional or otherwise, who manages more than one pay per click advertising account.

Now ready to launch, Acquisio SEARCH represents the first product to market of its kind - specifically designed is an integrated solution for PPC management agencies, allowing them to launch, optimize and report on multiple PPC campaigns across multiple providers, all from within one interface.

Starting in 2003, Acquisio began as a small firm dedicated to providing not only campaign management, but also relevant reporting, and real comprehension for clients starting out in the world of keyword based online advertising. Still in its infancy, the pay per click world was dominated by a handful of players, excluding all of names commonly associated with search today. As the popularity of PPC advertising has grown, so too has the complexity of managing these accounts. Once the obvious positive return on investment is realized by advertisers, they simply want more more traffic, from more sources. This means that today, most major online advertisers buy keyword traffic not only from the ubiquitous Google, but also from Yahoo, Microsoft, and a handful of smaller names sometimes necessitating the addition of dedicated staff to handle the workload.

Programmatically minded from the start, acquisio inc. realized the need for an agency-level integrated management tool in late 2005. Quickly forming a team of dedicated programmers they put their industry-specific knowledge to work, producing a comprehensive software offering before the end of 2006.