announces they will be converting their articles into FREE Podcasts

January 19, 2007 (PRLEAP.COM) Business News announces they will be converting their business and finance articles into Podcasts to be syndicated the businesses and affluent consumer websites seeking FREE content. is announcing that all their business and finance articles will be converted to audio Podcasts within the next 30 days. According to Bobby Ellis, a Consulting Executive at People In The Know, he feels that the addition of an audio Podcast will better serve their demanding members who are consistently on the move.

Our goal is to repackage and repurpose our business and finance articles so that they can be consumed through a variety of mediums. This is not a new concept. This will allow our registered users to download and play our audio Podcasts to their personal computer, portable mp3 players, or to a blank CD to be played later.

Podcasts has proven to be a useful and powerful technique for training and the sharing of knowledge throughout an environment. For example, it is easy to share knowledge among friends, family and co-workers with an audio CD that can be duplicated or passed around. In addition, an audio format of the article can be listened to in any location or capacity. An intangible bonus is that the audio version can be replayed repeatedly for full comprehension if necessary.

Within the next 60 days, will be transferring the remaining articles to Podcasts. Publishers and marketers alike have embraced content syndication and RSS, but few have considered the valued of the actual syndication. goal is to be on the cutting edge and a leader in online media.

Business owners and website owners interested in receiving free business and financial content should contact Bobby Ellis at


About Inc. is an online lifestyle community located in Atlanta, Georgia specializing in sharing real experiences, real knowledge, and real life with a community of affluent consumers and business owners. With the backing of its community People In The Know is able leverage its power to provide financial benefits and business advantages to its viewers who can register with the site to become members.

For further information contact:
Bobby Ellis