Used Autos Maverick, Auto Guide, to Debut at NADA Convention
January 26, 2007 (PRLEAP.COM) Business NewsAtlanta, GA – (January 26, 2007) Auto Guide and AutoGuide.com, the used autos print and online publications, announce their debut appearance at the forthcoming 2007 National Automobile Dealer’s Association convention in Las Vegas, NV. Participation in this year’s NADA convention, slated for the first week of February, is the first for the used cars division of Consumer Source Inc.
James Moon, “crew chief” of the used autos division, looks forward to “exploring the landscape and interacting with dealers.” The VP of Auto Guide also notes that Auto Guide’s team is set to unveil its new and improved print magazine that is “different than anything in the used autos market.” “The repackaged publication provides an excellent opportunity for Auto Guide to serve dealers through consumers, satisfying the needs of both,” adds Moon.
Part of the Auto Guide’s unique “Printernet” strategy, which combines the best attributes of the two major mediums, is to develop new features and functionality on AutoGuide.com to make searching for used cars online faster and easier than ever.
While the AutoGuide.com’s smart search is helping used cars online shoppers to “Stop Searching and Start Driving;” the used cars dealers get a more efficient connection with consumers, thus increasing their sales numbers and inventory turnaround.
Evan Kramer, VP of AutoGuide.com says, “In 2007, Auto Guide and AutoGuide.com will begin to utilize the momentum and building blocks of its first few years of initial start-up to make significant progress in the advertising market for used autos for both dealers and car shoppers.” And there’s more to come in the future. Stay tuned – Auto Guide has a big story to tell!
When at the 2007 NADA convention, don’t miss booth #2194C, where Auto Guide and AutoGuide.com will be showcasing their print and online product offerings. Come by, chat with folks and pick up a copy of the new magazine. Do not forget to drop the secret phrase (“Auto Guide car”) to get a special goodie.
About Used Autos Publication, AutoGuide
Striving to be the complete resource for buying used autos, AutoGuide.com (a division of Consumer Source, Inc.,) and its affiliated print publication AutoGuide, provide the most comprehensive listings of used cars, SUVs and trucks available for sale on the market.
AutoGuide.com features used vehicles photos and auto reviews to help consumers find the best car on the market. Buyers can also shop by make and model and pick used autos appropriate for various lifestyles.
For advertisers, display advertising provides sellers with the opportunity to showcase their most attractive automotive offerings. AutoGuide's innovative Printernet strategy provides advertisers with the most efficient and flexible way of listing their inventory and attaining maximum exposure both in print and on the Internet.
With our huge inventory of hundreds of thousands of used vehicles in 16 major metro markets in the U.S., our innovative Guided Search System, detailed auto reviews, helpful consumer tools like payment calculators and more, consumers and advertisers can count on AutoGuide to help users find the perfect used auto.
Founded in 1917, the National Automobile Dealers Association represents more than 19,700 new car and truck dealers, both domestic and international, with more than 43,000 separate franchises. The NADA conference is considered one of the most important yearly events in the U.S. automotive industry.