Interbike's Parent Company Changes its Name to The Nielsen Company from VNU

January 27, 2007 (PRLEAP.COM) Sports News
Interbike, producers of the OutDoor Demo and Interbike International Bicycle Expo, today announced that its new parent company has changed its name from VNU to The Nielsen Company. Along with the re-branding, Interbike also announced that new leadership, staff and Internet resources have been added to help it achieve its new market-focused goals as a part of the Nielsen Business Media division of the company.

Using The Nielsen Company's extensive resources, the Interbike team plans to launch new services and tools, such as a new Web site with improved exhibitor and attendee tools and industry directory, search and information portals. Interbike will also continue to improve on the successful OutDoor Demo and International Bicycle Expo and their roles in growing the visibility of cycling to non-endemic media and the general public.

Along with the name change, Nielsen has added a new vice president position to its Sports Group, which includes the Action Sports Retailer, Fly Fishing Retailer, Health+Fitness Business Expo, Outdoor Retailer and the Interbike OutDoor Demo and International Bicycle Expo shows. Recent hire, Joe Flynn, mans that position and is tasked with helping each show grow both organically and through acquisitions on an international scale.

Flynn joins Nielsen Business Media with 15-plus years in trade show management and technology with such organizations as E.J. Krause & Associates, Inc. (producers of the COMDEX international shows), AdvanStar's technology group and most recently as CEO of technology services provider Auxilio Incorporated.

A new position, Digital Marketing Manager, has been created and will be in place by February to assist in implementing these ambitious new digital initiatives.

Immediate steps to launch the new branding for The Nielsen Company include the introduction of a new corporate web site ( ) and graphic identity. The new identity will be rolled out progressively by all Nielsen businesses during 2007. The company's trade shows will continue to operate under their existing brands.

For more information about Interbike, please visit For more information about The Nielsen Company, please visit .

About Interbike
Interbike, produced by Nielsen Business Media, is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Finishing its 25th successful year, Interbike ( gathers more than 1,000 cycling-related brands and more than 21,000 total attendees annually.

The next 25 years of Interbike start with the OutDoor Demo in Bootleg Canyon, Boulder City, Nevada, September 24-25, 2007 and the Interbike Expo in Las Vegas, Nevada, September 26- 28, 2007.

About The Nielsen Company
The Nielsen Company ( ) is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications ("Billboard," "The Hollywood Reporter" and "Adweek") and trade shows. The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, Netherlands, and New York City.