The National High School Coaches Association (NHSCA) Announces The Development Of A NHSCA Productions A Film, Television And Marketing Division

January 31, 2007 (PRLEAP.COM) Business News
EASTON, Pa. – The National High School Coaches Association (NHSCA) announces the development of a NHSCA Productions, a film, television and marketing division. The new division will develop projects with sports related stories as well as assist companies with developing and marketing projects and products to the high school age and sports community.

There are over 18,600 high schools in the United Sates. The NHSCA has a well-respected and recognized brand in this community. Founded in 1989, the National High School Coaches Association is a not-for-profit 501c3 service organization that provides leadership and support programs for the nations 500,000 high school coaches and 10 million high school athletes. The NHSCA produces over 30 national championship events and over 100 state championship events in various sports across the country. The association currently manages sporting events in wrestling, football, baseball, golf, soccer, tennis, basketball, and weightlifting at major venues across the United States, such as Madison Square Garden in New York, NY. In the past many of the championship finals or highlights have been broadcast nationally on ESPN, FOX, live on the internet and other outlets.

With many resources in place to reach the high school and sports community, the organization has assisted production companies with casting, marketing and various stages of development and looks to partner with companies to better serve them. The NHSCA has named Henry K. Priest the Executive Producer of NHSCA Productions. Mr. Priest has a track record of developing live events such as the Young Latino Performers Conference for the Walt Disney Company and a film festival for the Ricardo Montalban Foundation. He has won awards for film projects and has also served the industry as a writer, producer, casting director and technical advisor for sports related commercials.

NHSCA Productions is currently developing TV shows, web content and feature films as well as assisting projects with marketing, funding and various stages of development. Currently in development is a National High School Talent Search, a program that will seek out the next star among our schools across the country. The NHSCA recently presented the project nationally as a live event and is now developing it into a TV show. Also in development is the National High School Film Festival. Feature film projects include a film about the life story of former world heavy weight boxing champion Larry Holmes. "He is a true example of a champion in and out of the ring," said Bob Ferraro, Executive Director of the NHSCA.

The organization is also assisting with the development of three wrestling films. These projects include "Beyond the Mat," a film about a high school wrestler's journey to win a state title at the cost of losing a life long friend; "All American," a film about a street kid who transforms from a would be street thug to an All American athlete; and "VERITAS," a feature film by Island Gateway Films documenting Lehigh University's All American wrestler Jon Trenge, who strives to achieve his childhood dream of becoming a National Wrestling Champion. "The wrestling community in the US is 20 million strong but the sport of wrestling has been under represented in the media. These films tell stories that resonate in today's athletic arena but also give insight to the character of the sport, it's coaches and tremendous athletes. We believe a film about the great sport is long overdue." said Henry K. Priest. "Athletics and the arts have a broad impact on our society. We are excited to create projects that send a positive message and provide a voice to today's youth and sports enthusiasts," said NHSCA associate executive director Joseph Boardwine. The department is also developing sport related video games and looking to partner with other companies on various ventures.

The NHSCA also specializes in managing and producing event properties and creating targeted sponsorship opportunities for companies looking for effective marketing. Its staff is more experienced and focused in event production in the growing high school sports community than any organization in the country. The NHSCA manages major programs for the Army National Guard, United States Navy and corporate America.

The company receives national marketing exposure through the NHSCA national mailing and email campaigns, online radio campaigns and onsite at their many live events. Large grass roots marketing campaigns are conducted year-round through the NHSCA national network of coach facilitators, state chairpersons, state representatives and members.

For a complete list of this year's programs and events, investment and sponsorship opportunities please visit the NHSCA's web site at www.nhsca.com.