Imagination Is First Custom Publisher with In-House Video Capabilities

Imagination Publishing showcased its new in-house video capabilities with a series of Webcasts. A new state-of-the-art audio/visual studio positions Imagination to take advantage of new opportunities with existing and prospective clients.

“Custom media clients are no longer satisfied with print, online and rich media capabilities,” says Jim Meyers, president of Imagination. “The ability to produce and broadcast video customized to a client’s marketing objectives is the next step in the expanding world of custom media.”

Last year, Imagination hired Jane Hamilton as broadcast director and built a studio at its offices in Chicago. Hamilton has more than 12 years of experience in broadcast media, including documentaries, commercials, corporate video and Internet programming.

“We’re making it easy for our clients to get their messages out,” Hamilton says, “and more convenient for their audiences to receive the messages. For the user it’s media on their own terms—when, where, how and how long they want. By adding movement, graphics and human beings, we can make it more engaging and entertaining. This medium allows us to bring the message to life.”


ABOUT IMAGINATION
Imagination is passionate about custom media—it’s the only custom publisher that insists on systematically producing Return on Investment Publishing (RoIP) for clients. Imagination’s original editorial and creative content—designed to move the behavior of target audiences—has won more than 100 creative and industry awards. Imagination publishes magazines, webzines, annual reports, e-newsletters and other print and electronic collateral for a nationwide roster of clients including many Fortune 100 companies and organizations.

Founded in 1994 and headquartered in Chicago with a satellite office in Los Angeles, Imagination’s areas of expertise include consumer and B2B markets with a special focus in financial services, technology, small business, retail and association industries. For more information, please visit www.imaginepub.com.