Little Guy Takes on the Wedding Industry

Corona, CA (PRLEAP.COM) April 12, 2005 — BowKal Weddings (http://www.bkweddings.com) has launched a campaign to become the online authority on weddings.

The online authority site provides topical news, links to other informative sites and helpful information for industry professionals and couples planning a wedding.

“The competition is stiff for small, start-up sites like ours,” said Steve Kallestad, the K in http://www.BKWeddings.com. Any search engine will return millions of results for virtually any wedding topic, he said. What’s more, the competition includes industry giants, massive retailers and thousands upon thousands of smaller Internet wedding merchants.

However, "There is an unbelievable amount of junk out there littering search results and drowning out the most relevant information,” he said.

Kallestad said he hopes BowKal Weddings’ site will become an authority site, highly ranked in a variety of wedding terms, “so we can provide useful information and links to quality sites of interest to our target market. It will take time for us to accomplish our goals, but I believe we have the know-how to make it to the top."

BowKal Weddings (http://www.bkweddings.com) has a long, if simple, plan on marketing its way to the top. The company currently is in stage one, making the community at large aware of the existence of BowKal Weddings (http://www.bkweddings.com).

The site may run counter to typical search engine marketing strategies that instruct Web site owners to target a large amount of low traffic, low volume keyword phrases, he said. For instance, a phrase like weddings has too much competition, and the companies at the top have so much money vested in being there that they will outspend smaller sites to maintain their position.

Kallestad counters that by saying "Hard work, quality content, strong community support, dedication, and a little bit of technical knowledge are all it takes to become an online authority.

“For the most part, everybody plays by the same rules as far as the search engines are concerned. I'm out to prove that one little guy can effectively take on an industry, and I want to inspire others to do the same."

Contact:
BowKal Weddings
http://www.bkweddings.com
Corona, California
1-949-480-2364