Judy Bown Launches Bown, Luxury Bags worth holding onto

February 02, 2007 (PRLEAP.COM) Business News
British leather goods designer, Judy Bown, launches a stunning first collection of handbags, totes, travel bags, wallets and purses online. An honest-to-goodness provenance, impeccable craftsmanship, and understated detailing give her pieces that timeless quality that is missing from many luxury brands today.

Design integrity. True craftsmanship. The finest materials… these are the things customers should get for their money from luxury brands. But "It" bag spin, celebrity overkill, and an increasing amount being made in China whilst pretending a 'European provenance', has made a growing number a little less than impressed.

Enter BOWN, a new British label of honest-to-goodness luxury leather goods, with a transparent pedigree and stylish simplicity that will last the test of time.

Judy Bown designed for top brands including Mulberry, Asprey, Tanner Krolle and Coach, before launching her first collection online. Her 18 years experience as a designer and consultant has meant she's seen brand-building from the inside out, and knows a thing or two about what is real luxury and what is pure hype.

Judy says:"There is so much pressure on in-house designers to come out with the latest 'It' bag. It has become more about securing press coverage through shock value and celebrity endorsement with what are often eye-poppingly ugly and impractical designs.
I wanted to get back to designing for the joy of creating beautiful things, hand-crafted using the best materials, and lending the wearer an effortless chic that comes from an inner confidence in their own style."

Judy loves revealing the background behind the details of her designs, the source of her materials and what makes them special. Her unique approach celebrates stylishly understated design married with outstanding quality.

Judy adds: "..and the quality extends to the unseen, to the way the company does business and how the people involved are treated. I want to feel good in the knowledge of where, how, from what and by whom our products are made. Right down to the packaging. I feel my customers do too."

Visit http://www.bowndesigns.com to read more about her ethos in her Designer's Diary and to see her gorgeous handbags, totes, travel pieces, wallets and purses that are, quite simply, worth holding on to.