Fuzziness in Marketing? The New Process for Sales and Marketing Acceleration
February 08, 2007 (PRLEAP.COM) Business NewsSanta Clara, CA February 8, 2007 A radical new management approach is transforming sales and marketing process into a cohesive model linking sales and marketing activity for perfect strategic long-term direction from the creation of product to market.
Mitchell Goozé and Ralph Mroz, are the authors of "Value Acceleration: The Secrets to Building An Unbeatable Competitive Advantage", which is already garnering extensive early buzz amongst industry watchers. Leading edge companies will find a real source of competitive advantage and how to achieve it within their companies.
We wrote this book to help companies finally get accountability in marketing and alignment between sales and marketing to produce sustainable competitive advantage," says Goozé.
In "Value Acceleration", the highly rated marketing strategists, show top-level executives of forward thinking companies how to leverage 20th century accomplishments into a 21st century competitive advantage.
The book illustrates where the source of competitive advantage now lies, and how you can achieve it within your company.
Mitchell Goozé is the president and founder of the Santa Clara, Calif.-based Customer Manufacturing Group. Mitch's ideas have helped thousands of senior executives gain a competitive advantage in their market through assessment and redesign of their System to Manufacture Customers.
Ralph Mroz is a noted proponent of the concept of converting marketing functions to a hierarchal process that is stable and repeatable, and integrates seamlessly with Product Development and Sales. His article, "The Synchronous Marketing Process" (May, 1998, Industrial Marketing Management) was the first to describe in detail an over-arching, consistent and measurable marketing process.
Commenting on "Value Acceleration", Steve August of KDA Research said, "I think the book is a bold and sensible reframing of marketing as an essential corporate function for competitive advantage."
Interested readers or reviewers are encouraged to download an online only bonus chapter by hitting the link http://www.valueacceleration.com/bonus.shtml .
Goozé and Mroz's ChangeThis manifesto, "The State of Competitive Advantage" can be found at http://www.changethis.com/31.05.CompetitiveAdvantage .
Goozé and Mroz are available for interview, and reviewer copies of the book are also available upon request.
About Customer Manufacturing Group, Inc.:
Additional information can be found at http://customermanufacturing.com/ , or by contacting Mitch Goozé at firstname.lastname@example.org 408-496-4585.
For review copies of Value Acceleration please contact Nettie Hartsock email@example.com or 512-396-1066.