THE WEATHER CHANNEL® LAUNCHES EPIC BROADBAND CHANNEL DEDICATED TO THE INTERSECTION OF EXTREME SPORTS AND WEATHER
February 17, 2007 (PRLEAP.COM) Sports NewsATLANTA – The Weather Channel, Inc. (TWC), today announced the launch of Epic, a broadband site featuring video that highlights the impact of weather on surfing, snow-skiing, mountain biking, whitewater rafting and sailing. The new site www.weather.com/epic was created to illustrate the precise moment when sports meet perfect weather in the ideal geographic location. The site is a companion property of Epic Conditions, a new program debuting Sunday, March 4 at 9pm on The Weather Channel.
The Epic site is a video-centric, interactive web experience presenting captivating exclusive video provided by Warren Miller Productions. The videos delve into the extraordinary experiences of amazing individuals who are willing to risk their lives in a quest for weather-enabled adrenaline. New content will be added every week and the site will offer the opportunity for users to submit video of their own experiences with sports and weather.
“Epic is designed to showcase the power and importance of weather and its impact on outdoor activities,” said Tom Flournoy, vice president of advanced media for The Weather Channel. “It also explores the positive side of weather and the joy that weather brings to people’s daily lives and personal passions.”
Users can check out featured clips of upcoming Epic Conditions episodes and also have the opportunity to create their own video highlight by using the Epic Mash-Up feature. They can choose from multiple featured video clips and add a music soundtrack to complete the perfect epic video highlight that can be emailed to a friend.
By highlighting the perfect combinations of weather, geography, and sports, the Epic site along with the weekly program will deliver both entertainment and inspiring visuals for weather and sports enthusiasts everywhere. The broadband site will be available on February 15 and is located at www.weather.com/epic.
# # #
About The Weather Channel
The Weather Channel, a 24-hour weather network, is seen in more than 90 million U.S. households. Its Web site, weather.com, reaches more than 30 million unique users per month, is the most popular source of online weather, news and information and is the most trusted source of online weather information according to Nielsen//NetRatings. The Weather Channel also operates Weatherscan, a 24-hour, all-local weather network available in 22 million households, The Weather Channel Radio Network, The Weather Channel Newspaper Services, and is the leading weather information provider for emerging technologies. This includes broadband and interactive television applications, and weather applications accessible online and on phones and mobile devices. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA-based, privately held media company.