ALEKEN BRINGS ROCK AND ROLL GAME TO BONNAROO

Manchester, TN (June 1, 2004) - Aleken Games is rockin' with music fans this summer as the company brings its hot new game, Rock and Roll Triviologies™, to the 2004 Bonnaroo Music Festival.

Aleken will demonstrate and sell its popular new rock and roll game at Centeroo, the exclusive, official area of Bonnaroo designated for carefully screened, handpicked, quality merchants.

To further enrich the attendees' music experience, Aleken Games is offering a discount to concertgoers on the purchase of the game with a special coupon offer in the Bonnaroo event brochure. For anyone who stops by the Aleken tent, an interactive demonstration of Rock and Roll Triviologies will be on-going and FREE premium giveaways will be awarded.

A fitting game for Bonnaroo, a three-day music festival held June 11-13 on a 700-acre farm in Manchester Tennessee, Rock and Roll Triviologies challenges the Bonnaroo faithful to a game of cool, fun and interesting music trivia while camping out with their favorite bands.

"We're really excited about attending the Bonnaroo Music Festival," said Ken Eichstaedt, game creator and president of Aleken Games. "The Bonnaroo Music Festival is a huge musical event featuring a vast array of artists. It's the great American rock concert attracting all types of music fans spanning several generations. The diversity of the fans attending the event makes it the ideal place to showcase our game, which features questions from the '50's through the '90's and beyond. The game has something for every one and will make a great remembrance of the musical weekend. It is sure to be a hit with music fans at Bonnaroo, whether they're going to see Dave Matthews, Bob Dylan, or Primus."

The perfect game for get-togethers and parties, Rock and Roll Triviologies (MSRP $29.95 for two or more players or teams) is the COMPLETE rock and pop music trivia game, featuring in-depth and interesting music trivia from all of the great rock and pop music artists beginning with the patriarchs of the '50s to the idols of the present. Players explore the different decades of rock and pop music, the artists and their relationships, different music venues, and a vast treasure of music trivia. Music enthusiasts can show off their rock and roll IQ by answering questions that include a wide range of categories that include: Industry Awards, Music Mix, On the Map, Record Collection, Rock and Roll Relations, and Women Rockers.

The goal is to assemble a five-piece band and earn industry awards by landing on and answering questions from the decade or music category spaces. If a player lands on a Jam Session space, they can take a band member from another player, but if you land on Band Break-up, you lose a band member. Keep your fingers crossed! That Lucky Break could be just around the corner, allowing you to move to any spot on the board. Once your band is assembled, use your Ticket to Roll to help you climb to the top of the music world. Acquire industry awards by answering more difficult music trivia questions from the Recording Contract, Hit Record, and Claim To Fame spaces. The first player or team to complete its five-piece band and acquire all three industry awards wins the game!

Aleken Games was founded in 2003 by Ken and Julie Eichstaedt, on an idea that came to Ken while driving in his car listening to the radio: "Why can't I design a really cool Rock and Roll trivia game?" After presenting the question to Julie, her response was simply, "Let's do it!" The two combined their individual talents, Ken's business experience, and Julie's design expertise, along with their love of music and created Aleken Games™. The company launched its first game, Rock And Roll Triviologies in November 2003.

Rock And Roll TriviologiesTM can be purchased at music, book and games stores throughout the US and Canada. It can also be purchased at Aleken Games' product website, www.gamesthatrock.com. The website features sample questions from the game, and other fun Rock and Roll facts and trivia, which are updated on a regular basis.

For more information, contact:
Ken Eichstaedt at Aleken Games, T: 1-877-295-2740