POP ROCKS INC. ANNOUNCES DEBUT OF BUILD YOUR OWN SKELETON POP

ATLANTA, GA – Following on the success of the company’s popular Skeleton Pop, Pop Rocks Inc., a leading distributor of unique and innovative confectionery products, announced today the company’s plans to release its new Build Your Own Skeleton Pop in April 2007.

A truly innovative new concept in lollipops, Build Your Own Skeleton Pops come in a yummy strawberry swirl flavor with lollipop sticks shaped like skeleton bones! These unique treats are available in seven different individually wrapped collectible bone styles, skull, rib cage, arms (2), legs (2), and hip, that that snap together into a free-standing 20 inch skeleton play figure.

Featuring fact-filled packaging that encourages kids to learn all about the human skeletal system, Build Your Own Skeleton Pops are collectible, fun, delicious and educational. Pop Rocks’, Inc.’s eagerly awaited Build Your Skeleton Pops will be available in colorful point-of-purchase display cases containing 14 pops (2 full skeletons #1021 12/14 ct) for individual retail sale or in cases of 12 laydown bags, each containing seven pops (1 full skeleton #1046 12/7 ct) at national level beginning April 2007 at the MSRP of $.99 for individual Pops and $5.99 for the seven pop Laydown Bag.

About Pop Rocks, Inc.
Pop Rocks, Inc. is world renowned for producing and distributing the one and only original popping candy brand, POP ROCKS. America’s best selling popping candy and has been enjoyed by an ever-growing variety of loyal consumers, ranging from young kids to older teens since the 1970´s. In addition to producing POP ROCKS, POP ROCKS Inc. distributes unique and innovative confectionery products that satisfy the ever-changing consumer demands.