MacLaren Art Centre gets Lucid

Toronto, ON – February 2007 – One of Canada's fastest growing cultural facilities, the MacLaren Art Centre has chosen Lucid to act as their first-ever public relations company. The MacLaren is a high profile public art gallery located in Barrie - north of Toronto. Lucid will help the gallery develop and maintain strong ties with the community through social programs, exhibitions, events, media and high profile corporate support.

In particular, Lucid will work alongside the MacLaren Art Centre’s internal communications coordinator, and will be working on a pro-bono level.

“As a company committed to lifestyle branding with genuine interest in the arts, I’m thrilled to work on this exciting new programme,” says Michelle Calvert, Creative and Managing Director of Lucid Communications. “The MacLaren has become Barrie’s cultural foundation and I look forward to helping them leverage their marketing and public relations strategies and bring them to the forefront of the industry. The MacLaren endeavors to bring ‘People to Art, Art to People’ and we are confident that we can further encourage this objective in the community and beyond.”

Lucid Communications specializes in strategic PR and niche marketing, and is proud to represent MacLaren Art Centre. Lucid will oversee key aspects of the creative and technical development areas and will enliven the gallery’s media presence through their expertise in effective branding and buzz marketing initiatives.

For more information please contact Michelle Calvert at Lucid Communications 416.640.5675 or mcalvert@lucidcommunications.ca
www.lucidcommunications.ca