Online resource for digital camera photography tips.

Most of the major technological breakthroughs in consumer electronics have been part of a larger breakthrough: converting analog information into digital information. The digital camera is one of the most remarkable instances of this shift.

The market is growing by leaps and bounds. In 2000 digital cameras were the hottest item in consumer electronics, in 2002 23% of US households had a digital camera and according to the Photo Marketing Association International that number will reach 52% by the end of 2005.

Samys Camera stores have long been recognized as one of the premiere resources for photographic equipment, expertise and photography tips in Southern California. Now this expertise is available online for photogpraphy enthusiasts everywhere.

“Since most people are turning to the Internet to find information now, we wanted to make our knowledge and expertise available online," says Samy Kamienowicz, who opened the first Samy's Camera in 1976 with the vision of becoming a full-service store where photographers could find experienced and friendly experts to help them with their questions.

The site now has a bulletin board where the Samys staff, other photographers and professionals like Los Angeles-based David McCullough offer assistance to photographers wanting to upgrade their skills.

McCullough has been shooting people, product, fashion and architecture for 14 years and has created a breathtaking gallery of fine art photographs.

McCullough’s Photography Tips is a special feature of the Samys website.

The website also has a Web Photography School with online classes that cover subjects from basic start up, lighting and capturing the perfect shot to shooting great portraiture.You can register for classes online at
http://samys.webphotoschool.biz

"Photography has been a journey of exploration - not only of the world around me, but of the world within me,” says McCullough. “The online photo school, forums and bulletin board on this website are a great resource for photographers.”

There is also a wealth of information about how to choose a digital camera, accessories, lighting and computer components to ensure you have everything you need to capture that perfect shot. http://www.samys.com

Media Contact:
Sally Falkow
626 744 5281

Samys Camera
431 S. Fairfax Ave.
Los Angeles, CA 90036
Tel: (323) 938-2420
Fax: (323) 937-2919