Velazquez Press is selected as one of 35 companies with a remarkable brand in the upcoming book: WHAT’S YOUR BQ?

El Monte, CA. March 2006 – Velázquez Press, publisher of the renowned Velázquez Spanish and English Dictionary is praised in the book What's Your BQ: Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient (WBusiness Books, March 2007, ISBN 9780832950025) by author Sandra Sellani.

Velázquez Press is praised for differentiating from its competition by building a cultural connection with their target audience. “Learning a language is rarely effective without learning about culture” said Daniel Morales, Marketing Director of Velázquez Press. He explains, “Our marketing efforts are built around that cultural connection to the consumer. Having a high quality product in the U.S. market is not enough; we needed to exploit the legacy and tradition of our dictionary.”

Author Sandra Sellani selected 35 companies, each with a remarkable brand to illustrate the principles of the brand quotient test. The companies selected are from wide variety of business fields and include Netflix, Sperry Van Ness, Rent.com, Community Bank Ventures and Velázquez Press, among others. According to Sandra Sellani, “Having a high BQ, or Brand Quotient, means that you have the ability to build a brand and point of differentiation that enables you to cut through competitive clutter and create success for your organization.” The BQ test is also available online for entrepreneurs and business leaders who want to know their own BQ scores and begin the process of building a distinctive brand. The test can be found at www.whatsyourbq.com.

About the Book:
What’s Your Brand Quotient? It could be the most important question a business leader or marketing executive can answer in today’s competitive landscape. What’s your BQ offers a practical and systematic process, grounded in both business theory and practical application, including the BQ test that shows how to build a brand, attract prospects, and keep competitors at bay. See www.wbusinessbooks.com/whats-your-bq.html.

About Velázquez Press:
Velázquez Press is the publisher of the Velázquez Spanish and English Dictionary; for over 150 years it has been recognized throughout the world as the preeminent authority in bilingual Spanish and English dictionaries.

For media resources, interviews and other information please contact Velázquez Press.

Velázquez Press
9682 Telstar Ave. STE. 110
El Monte, CA 91731
Tel. (626) 448-3448 ext. 212
Fax. (626) 602-3817
dmorales@academiclearningcompany.com
www.VelazquezPress.com
www.askvelazquez.com