Australian Catering and Restaurant Management Training Firm - A La Carte Training Retains INVENTConnect as a PR Agency to Attract Users and Advertisers

A La Carte Training, an Australian business that is firmly behind training the world’s most proactive Restaurant and Catering Management teams has appointed INVENTConnect to provide some website development and ongoing public relations support to assist the development and marketing of their Online Catering and Restaurant College.


Thousands of unique users every month visit the A La Carte Training portal, to discover ways or opportunities for improving their training options and identifying better ways to enter or stay effective in the Restaurant Management area and in what is a very competitive and dynamic business.


The website features very easy step-by-step online training guides that are crammed full of examples and exercises that a restaurant owner or caterer can download in seconds, implement in minutes and gain the proven results almost immediately.


Linda Bamford, principal of A La Carte Training says “These guides are delivered in 'bite-sized pieces’ to really help a restaurant owner and caterer to reach a specific goal.”


INVENTConnect will be providing PR media support with the use of electronic press releases and web based marketing campaigns to attract professional Catering and Restaurant Managers and Owners to identify and manage their businesses in a more efficient way. The PR agreement comes on the back of a highly successful public relations campaign for first quarter for the 2007 year.


“The A La Carte Training website at www.alacartetraining.com has been recently enhanced using a number of SEO methods to assist in raising the online profile of the many training programs developed and made available for download by the business owner "Linda Bamford"


Ms Bamford says "INVENTConnect has been able in a relative short time, raise the profile of our website and our products by using a range of what are quite sensible and simple Search Engine enhancements that until now, I had not taken very seriously at all."


Linda explained that "David Craker of INVENTConnect presented me a range of low cost and simple to manage solutions that when properly implemented, have gained for us an edge in our SERP organic listings that we really totally ignored."


She added "Whilst we were spending a large amount each month on the business PPC marketing we had truly neglected the basic and simple organic things we could actually utilise and apply straight away. We immediately decided to have INVENTConnect implement these processes to our website using their skills, support and guidance"


Ms Bamford continued "We can see where this extra effort has previously been neglected and by using our own website content, coupled with our training materials and guides, it was been the first real efforts we have really undertaken to establish our online college as a significant voice and solution provider for the Catering and Restaurant Training Industry.


"INVENTConnect took the time to present to us the real value of using online PR in conjunction with the additional promotion and enhancements of our website, which is seen as being vital for attracting interest or appealing to the web-savvy Catering and Restaurant Management professionals that use our online training services.”


David Craker of INVENTConnect said, “Ms Bamford and A La Carte Training are great clients to work with and have a truly unique and greatly needed product in the Restaurant and Catering Industry." "We look forward to building their international profile, allowing them to reach out to more clients and therefore enabling them to create more effective restaurant business owners and managers.”


For a look at what has been done on the A La Carte Training Website, go to www.alacartetraining.com and to learn more about website SEO and online PR take a look at INVENTConnect website at www.inventconnect.com.au


INVENTConnect assists businesses, innovators and inventors to research, record, protect, promote, market and commercialise their ideas, concepts, inventions, early stage products, business services and other technologies.


They further assist in the preparation for seeking funding and raising R&D capital through a range of Government Grant programs, VC's, Business Angels and other external institutional and private capital investor sources.

Contact: David Craker or Linda Bamford
A La Carte Training/INVENTConnect
Phone: +61 3 90173279
Web Site: www.inventconnect.com.au
Email: dncraker@inventconnect.com.au

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