New Retailer-Oriented Target Marketing Program — ZipMerchandising — Maximizes Market Potential

NEW YORK — Chain store management now has access to the Main Street marketing acumen of the savviest local boutiques, thanks to a new target marketing methodology — called ZipMerchandising
— developed by mass-merchandising and marketing specialist Frank Maglietta.

According to the New York-based product innovator, and eyewear market specialist, individual stores within a chain can now understand — and act upon — highly localized consumer buying patterns and needs, sharply increasing sales per square foot in the fast-growing sun- and reading-glass product categories.

"With ZipMerchandising, I can show buyers how to take advantage of differing demographics, from one store location to another," Maglietta says. "By understanding the individualized nature of their local market characteristics — such as age, gender, household income and more — management can order smarter and more profitably, without the 'headquarters challenge' that looks at each neighborhood the same — and which limits marketplace potential. It's the creative and opportunistic thinking," he explains, "that is needed in today's demanding retail environment."

Maglietta's expertise in product design, consumer marketing, merchandising and retailing, represents a new resource for chain store management looking to enhance eyewear category sales. Instead of simply looking for profits based on retail price points, Maglietta's approach to marketing — which he details in customized training seminars — enables management to offer the right products, to the right people, at the right time.

"I can show category managers how to build store product opportunities unique to each location," he says. "Retailers such as Wal*Mart, Target and Sears already believe in my approach — 'ZipMerchandising,'" Maglietta says. "And my system has already drawn interest from companies outside the U.S." Seminars were recently conducted with Marriott Corporation International, he adds.

Maglietta is an internationally renowned product merchandiser, marketer and designer, specializing in the mass-market eyewear category. Most recently, as President and Principal, Maglietta transformed his company, Eyemagine, from a store-front operation with less than 50 mass-market retail stores to an industry innovator with more than 15,000 stores, including customers such as Wal*Mart, Target, Kmart and Sears — in less than 27 months. The company has been acknowledged as "the fastest growing eyewear company in America" by the National Association of Chain Drug Stores.

Maglietta's experience includes more than 25 years of executive-level success with Fortune 500 firms such as Kellogg Cereal, Chesebrough-Ponds/Unilever, Faberge/Elizabeth Arden, FosterGrant eyewear and Timex eyewear. His career accomplishments include the development and introduction of innovative new product concepts and technology and breakthroughs in retailer merchandising programs and product distribution systems.

Maglietta will be conducting ongoing seminars throughout America and select countries. For more information regarding ZipMerchandising, please email your request to ZipMerchandising@earthlink.net.