Vivek Bhargava to Judge the 10th Ad Tech Annual Awards

Vivek Bhargava, CEO, Communicate2 is among the esteemed panel of judges at the 10th Ad Tech Annual Awards Programme, scheduled for April 2007 in San Francisco. The award ceremony this year coincides with Ad Tech’s coveted ‘Connect Live Party’. Ad Tech has been providing a medium to recognize and reward talent and creativity in interactive marketing for over a decade. The panel of judges has been chosen from the most successful companies in the industry from across the globe.

The awards are being given under various categories like Best Consumer Campaign, Best Word of Mouth Campaign etc. Moreover, Ad Tech has added two new award categories this year; the Peoples Choice Award and the Industry Achievement Award. While the former award is based on democratic lines, with entrants being acknowledged by their colleagues and the public, the latter recognizes people who have contributed to the success of the interactive industry through their commendable dedication and efforts.

Bhargava, who also spoke at last year’s Ad Tech Conference, says, “The Adtech awards for the Interactive industry is like the Oscars to the Hollywood film fraternity - everybody wants to have one! Since each campaign is judged on four aspects; Creativity, Results based on Objectivity, Ease of usage, and Overall Experience and it is crucial for the winner to score consistently on all given parameters. Each member of the panel will have his individual definition of creativity, so the campaign that convinces the majority is bound to be the winner”

Bhargava has been a part of the interactive industry for over a decade and his company, Communicate2, has proven credentials to demonstrate credible ROI on all web enabled businesses and now enjoys enhanced visibility on a global level. Communicate2 was honored with the Abby Gold Award for the “Best Brand promotion on the Internet” and “Best Site Design for Company”. The company has also been recognized for designing the “Best Indian Lifestyle Website” and the “Best Indian Personal Website” by Web Wiz Awards. The organization currently houses the maximum number of Google Certified Adwords Professionals in India and is also the biggest Off-shore Partner servicing UK and US clients.