Skila Launches iManage™, A KOL Relationship Management Module

March 30, 2007 (PRLEAP.COM) Health News
Morris Plains, NJ, March 30 2007 – Skila, A Sela2 Company, announces the expansion of its iAdvocate solution with a new product offering, iManage™, a Key Opinion Leader relationship management module that empowers Medical Liaisons and Marketing Executives to track, view and manage regular communications and interactions with Key Opinion Leaders. Using a simple-to-use, easy-to-access web-based relationship management system, this new tool is custom designed to match their work-flow and needs.

iManage™ provides a centralized and compliant process for planning, capturing and sharing outcomes of key KOL meetings, with permissions-based visibility into KOL relationship details. Industry studies have shown that thorough documentation of KOL program activities is one of the most effective methods for life sciences companies to decrease fear of regulatory scrutiny and investigation.

“We are very excited about the latest addition to our iAdvocate Solution. iManage™ is a natural extension of our current KOL Management Solution, iAdvocate,” commented Tal Rosenberg, VP, Head of Skila Europe. “The iManage™ KOL Relationship Management Tool will enable Medical and Marketing Teams to manage their Thought Leader relationships in a way that compliments their current workflow.”

iManage™ is easy-to-use and can be directly linked into complex CRM systems used by Sales, therefore bridging the communication gap between Sales, Medical and Marketing teams. This powerful tool will be able to keep the teams informed about the development of their KOL relationships.

“When coupled with the iAdvocate solution, iManage™ enhances the KOL profile and provides a single touch point that robustly demonstrates the efforts of the organization where KOL strategy is concerned,” says Simon Mason, Skila’s COO. “Every person that touches a KOL will be able to understand how the relationship is progressing and more effectively turn KOLs into true advocates.”

About iAdvocate

Skila has implemented their iAdvocate solution on a global scale serving brands at both the corporate and country level. iAdvocate works as a complete solution providing strategic planning, targeting and segmentation, management planning tools, Medical Science Liaison support, performance management, and KOL relationship management. iAdvocate’s Pull Through Services include customized 360 degree KOL Profiles, MSL Territory Briefs, KOL Meeting Prep, and Conference Coverage. Skila’s iAdvocate solution is currently being used in support of global brands across 32 countries in North America and Europe, including the United States, UK, Germany, France, Italy, Spain, and Canada.

In June 2006, Skila was top ranked in strategy consulting, relationship/KOL lifecycle management and global reach by Forrester Research, Inc. in The Forrester Wave(TM): Key Opinion Leader Management Platforms, Q2 2006. As the study elaborates, Skila is “Best Suited for Companies in Need of KOL Knowledge Management” and the company’s strength is in its “ability to facilitate knowledge transfer across organizational silos.” Key opinion leaders are among the most widely touched groups in the pharmaceutical marketing and commercialization process, often involving stakeholders across sales and marketing, medical, and clinical groups.

About Skila

Skila is a global leader in operationalizing marketing effectiveness for Life Sciences organizations world-wide. Our solutions help marketing teams across the enterprise get to their goal and deliver a proprietary edge – faster, more effectively and with greater efficiency.

While other marketing effectiveness approaches offer clients either consultative services or technology that must be owned and managed solely by internal teams in order to remain operational, Skila’s full-service solutions use a proven blend of web-based technology, methodology and on-going support to ensure results.

Skila’s managed solutions:
• Help life science organizations realize strategic goals by operationalizing strategy into actionable, manageable and measurable tasks
• Empower teams to access, share, collaborate, enhance, optimize and maximize the efficacy and efficiency of their marketing efforts locally, regionally, and across the global enterprise
• Ensure on-going relevance, support and usage
• Enable the creation, adoption and dissemination of best practices
• Provide rapid access to timely, critical information
• Assess and manage performance, while adjusting tactics accordingly
• Are relied on and valued by Pharmaceutical companies and brands world-wide.