Researchers Still Searching for Cure to Hearing Loss For Now, Latest Hearing Aid Technologies Are Best Solution

BLOOMINGTON, MN (March 2007) – Researchers at Stanford University recently announced an extensive study targeted at finding a cure for deafness and hearing loss. But, the search may take decades. In the meantime, the number of those suffering from hearing loss is expected to nearly double over the next 40 years— from 31 million Americans today to nearly 50 million by 2050. *

Until such a cure is possible, advances in hearing aid technologies are correcting the problem and increasing awareness of this largely neglected issue. Pulse, the world’s first rechargeable hearing aid, works to discredit the stereotypes associated with hearing loss by addressing the concerns of a larger, more youthful population.

Today’s hearing loss patients have active lifestyles, and are not ready to be confined by a hearing instrument that limits their abilities. Pulse’s unprecedented rechargeability and unsurpassed sound enhancement allows them to work and play worry free — no batteries or settings to change and no worrying about unnatural sound coming from a bulky instrument.

“We developed Pulse in response to users’ needs,” says Richard Jackson, President of GN ReSound, North America. “Hearing instrument wearers are active people with a desire to enjoy life. We design our hearing instruments to enhance the lifestyle of the wearer, not to create additional obstacles that hamper their independence.”

Pulse’s sleek design and array of chic colors allows users to discretely tuck the instrument behind their ear while giving them the choice to be bold as well. The instrument also provides an unparalleled advantage to seniors and patients on the go, by recharging when its sleek charger is plugged into a wall or computer, just like an iPod or cell phone.

* http://mednews.stanford.edu/releases/2007/february/AAAS-heller.html

ABOUT GN RESOUND
Based in Bloomington, MN, GN ReSound is a subsidiary of GN Store Nord. The hearing solutions provider regularly tops the industry with innovative, user-friendly technologies that improve quality of life through hearing assistance. The company is widely recognized as the hearing industry’s innovation leader. Currently GN ReSound products include Metrix, AiR, Pixel, Plus5 and Pulse. For more information on the complete family of ReSound hearing instruments, visit www.gnresound.com

Media Contact:
Laura McAliley
(919) 844-2767
lmcaliley@merrellgroup.com