New Auction Feature Launched at

April 15, 2007 (PRLEAP.COM) Business News
Nevada City, CA – April 15, 2007– Mini Mania, Inc.(tm), the market leader in distributing and manufacturing lifestyle products and high quality performance aftermarket parts for the "classic" Mini(tm) and BMW MINI Cooper(tm) automobiles has announced the launch of a new “auction” feature at

“We often have barely used or slightly scratched items that we want to offer to our customers, and the new auction feature is our way of making them available,” said Don Racine, Owner of Mini Mania. “In some cases, the product discount can be quite substantial. It’s one more way we bring value and innovation to the Mini community.”

Auctions at Mini Mania lets customers bid on a variety of Mini products. In order to place a bid, web site visitors need to login or register for free. The new auction feature can be found at

About Mini Mania, Inc.
Mini Mania was founded in 1974 and has grown to become a multi-million dollar market leader that provides high quality aftermarket parts that include its own ULTRIK(tm) line of high performance parts and very specialized services to a growing customer base of approximately 100,000 consumers around the world.

Mini Mania solidified its market leadership position in 2001 by becoming the first company in the US to import the then all new BMW MINI to use as a product and performance test bed. Shortly thereafter, Mini Mania began to offer a suite of "lifestyle enhancement products" that appeal to recent purchasers of the MINI Cooper ™ automobile.

Mini Mania is headquartered in a 16,000 square foot state-of-the-art facility in the Northern California foothills outside of Sacramento. The company's dynamic web site is truly a one of a kind information portal for any Mini Cooper enthusiast, containing over 50,000 pages of unique content augmented with 50,000 part numbers, technical articles and interactive community forums. Each month 75-100,000 individuals access the web site for research and purchase of Mini Cooper parts and accessories.

The company has recently opened Mini Mania UK, a standalone subsidiary in the UK, to better serve the growing European market. For more information: Mini Mania, Inc., 800.946.2642.