SMITH & JONES GOES TO PRESS WITH BEST CLEANERS

Differentiating one dry cleaner from another is not something easily achieved. Best Cleaners has taken on the challenge by securing Smith & Jones to develop a new brand positioning for the company.

“Looking at our industry from the outside, we all look the same,” said Tim McCann, co-owner of Best Cleaners. “Since we first opened our doors, Best Cleaners has been delivering a level of service that surpasses our competition. Our challenge is to figure out how to communicate this to both current and potential customers. We chose to work with Smith & Jones because of their experience in building upmarket brands and their ability to create an identity that will set us apart from our competition.”

“Best Cleaners has done a terrific job of creating an environment within their stores that exceeds what the typical consumer would expect from a dry cleaner. They need a brand image that reflects this,” said Mark Shipley, chief thinker for Smith & Jones. “Tim came to Smith & Jones because he had heard about our upmarket branding experience and that we had the talent to create a branding platform that would be both engaging and memorable.”

As the only certified Master Dry Cleaner in the Capital Region, Best Cleaners provides customers with a variety of services, which includes Same Day Service, Home Pick-Up and Delivery, Express Pick-Up and Drop-Off, 48-hour turnaround tailoring with on site fitting rooms and seamstresses; and Bridal and Heirloom restoration and preservation. Additionally, the company offers shirt laundering, leather and suede cleaning and drapery and tablecloth cleaning. Best Cleaners also uses GreenCare. This natural cleaning method is an environmentally responsible cleaning solution that is free of harsh chemicals. It is safe for use with all fabrics.

Smith & Jones is a brand consultancy that specializes in moving brands upmarket. We help companies discover and invigorate their brands, attract attention and inspire brand advocacy through careful development of premium brand positions and identities.