Custom DC Web Design Solution For Local DC Florist

Washington, DC April 23, 2007 — When local family-run florist and garden center chain Johnson’s Florists needed a redesigned website, they commissioned Washington, DC-based website design firm Blue Water Media (http://www.bluewatermedia.com) to tackle the task. The challenge was to create a website utilizing various technology to improve site functionality while keeping a down-to-earth web design true to the Johnson family-run business.

The new website design (http://www.johnsonsflorists.com) broke from the previous design by breaking up one site into two halves: one focusing on the florist business and the other on the gardening business to improve site navigation. Another web solution is a flower search based on keywords, minimum price, and maximum price. The new layout offers customers easy accesses to information with a new menu bar and pull-down menu options.

The biggest improvement in Johnson’s Florists website design in the inclusion of a shopping cart. Customers can now buy online without having to visit one of Johnson’s Florists’ three locations. Online shopping features also allow the customer to pay extra for an upgrade to their bouquet.

About Johnson’s Florist:
Johnson’s Florist started out as a small grocery store in Washington, DC by Raymond T. Johnson, Sr. back in 1932 and soon became a florist a year later. Within twenty years, the grocery store disappeared and Mr. Johnson became a full-fledged florist. Now, almost 50 years later, his business includes a garden center and a total of three centers located in Washington, DC, Olney, MD, and Kensington, MD. For more information, please visit http://www.johnsonsflorist.com.

About Blue Water Media:
Blue Water Media is an award-winning professional web design, marketing, and support firm based in Washington, DC. Blue Water Media provides a number of solutions for clients including custom web design, graphic design, web hosting services, and e-commerce for local and national clients, and creates websites that are 508 compliant for the disabled. For more information, please visit: http://www.bluewatermedia.com.