Creative Weblogging Network Passes 120 Blogs and Expands Offerings for Advertisers

April 25, 2007 (PRLEAP.COM) Business News
Palo Alto, California - According to the recently published Digital Outlook Report 07 by Avenue A Razorfish, the year 2006 saw massive digital disruption that caused marketers to "retire some long-accepted strategies for connecting with customers. In place of those dated approaches, the new digital landscape presents a chance for companies to have new, deeper, and more relevant engagement with consumers."

The report also notes that blogs became a welcome alternative for marketers and this trend is expected to continue in 2007.

And Creative Weblogging is well-positioned to serve this trend, announcing this week that its network of blogs now has passed 120 sites.

Creative Weblogging (http://www.creative-weblogging.com) has assembled a team of highly-qualified bloggers across the globe, writing in English, German, Chinese and French.

Creative Weblogging blogs feature consumer-generated media and individual voices speaking on niche topics such as the highly respected BusinessPundit (http://www.businesspundit.com); the well-established Mobile Weblog (http://www.mobile-weblog.com), one of the earliest blogs about mobile phones and technologies; Classical Drives (http://www.classicaldrives.com), a visually-stimulating classic car blog written by veteran auto journalist Philip Powell; Fly Away (http://www.flyaway-weblog.com), one of several travel blogs; and the Dating Weblog (http://www.dating-weblog.com) a blog about personal relationships written by Mark Brooks, an expert in online personals.

According to Torsten Jacobi, CEO of Creative Weblogging, "Not only is our network of blogs growing, but we definitely see marketer interest increasing in blogs. Blogs are search engine friendly vehicles that engage readers more than many other traditional types of sites. For instance, our sponsored blog product is attracting interest because marketers recognize the value of their brands being seen regularly and repeatedly in connection with in-depth discussions about a topic related to their industry or product, written by an informed subject-matter expert who has an already strong connection with an audience."

Creative Weblogging offers traditional banner advertising as well as tailored approaches such as sponsored blogs and sponsored posts, designed to showcase marketers' brands and distribute their messaging in highly relevant ways.

About Creative Weblogging Inc.:

Creative Weblogging Inc. is THE blog media network for the discerning consumer and professional, reaching over 2 million readers per month. The company is based in Palo Alto, California, and powers over 120 premium blog sites in English, German, French and Chinese with categories ranging from RFID (rated 'CNET TOP 100') and Mobile Technology to Medicine (rated 'Best of the Web' by Forbes) and Gadgets.