The Bellissimo Single Origin and Freshly Roasted Podcast is on the Air

The "Bellissimo Single Origin and Freshly Roasted Podcast" began airing in March of 2007 and is available to listeners via three of the company's websites, espresso101.com, coffeeschool.org and coffeeuniverse.com, in addition to the iTunes Music Store.

The intent of the podcast is to educate listeners about current issues in the specialty coffee industry and to give retailers the information they need to compete in today's highly competitive market.

The premier podcast features a discussion between Bellissimo President Bruce Milletto and Bellissimo Senior Consultant Ed Arvidson on the evolution of the specialty coffee industry and the current role of the independent retailer.

In the future, the podcast will call on many of the industry's leading experts, including David Griswold of Sustainable Harvest and Connie Blumhardt of Roast Magazine, to take part in lively discussions on issues as varied as fair trade, roasting and blending, and on-going operations. The podcast is produced by Jeremy Wilson of Conveyor Films in Portland.

"Since we began operations 15 years ago, it has been Bellissimo's goal to give entrepreneurs the information they need to be successful in this business. In fact, we coined the term 'coffee education,' said Milletto. "To further this mission, I am constantly trying to figure out new ways to get information out to those who need it. Podcasting is an obvious answer. Not only will our podcast be educational, but we hope people find it entertaining as well."

Bellissimo is well known in the specialty coffee industry as the producer of the award-winning coffee education DVDs “Espresso 101,” “Espresso 501,” “The Passionate Harvest,” “Everything BUT Coffee” and “Advanced Barista Training: Extreme Pours.” Bellissimo is also the publisher of the business manuals Bean Business Basics, Opening a Specialty Coffee Drive-thru, Effective & Essential Marketing for the Specialty Coffee Retailer and Achieving Success in Specialty Coffee. Bellissimo’s worldwide client list includes Fortune 500 companies as well as American and International entrepreneurs. As a result of the success of his company, Bruce Milletto is recognized by the press and the coffee industry internationally as “the voice of North America’s specialty coffee industry.”